Would you buy this scope?

[Braaap]

Are you reminding the teacher that she forgot to collect homework today??

No. They’re not going to raise prices because I asked about it, don’t worry. From a business was standpoint if you could sell the same number of scopes for $1300 as you could for $999 why wouldn’t you? I’m asking from the viewpoint of keeping the business in business and having money to R&D new products. It seems like they’re trying to simply shake up the industry, but that’s just my guess.

 

[ckt3]

No. They’re not going to raise prices because I asked about it, don’t worry. From a business was standpoint if you could sell the same number of scopes for $1300 as you could for $999 why wouldn’t you? I’m asking from the viewpoint of keeping the business in business and having money to R&D new products. It seems like they’re trying to simply shake up the industry, but that’s just my guess.

I kid I kid. It’s a fair question.

 

[HighUintas]

I'd like to think that the scope(s) and price will become so popular that it will shift the design and pricing at other companies. I think that's wishful thinking though

 

[Q_Sertorius]

No. They’re not going to raise prices because I asked about it, don’t worry. From a business was standpoint if you could sell the same number of scopes for $1300 as you could for $999 why wouldn’t you? I’m asking from the viewpoint of keeping the business in business and having money to R&D new products. It seems like they’re trying to simply shake up the industry, but that’s just my guess.

With no shade directed at anyone, they are sticking with the $999 price because that’s what they said they would do and they realize that they have to be competitive against their closest perceived competitors prices. In the initial podcasts, they talked about the psychological importance of the “magic number.” That is still as valid now as it was then.

As a newer company, they have to compete against established brands. If you are the average non-RokSlider in the market, are you going to bother researching the ZeroTech S2H 3-18x if it costs the same thing as the equivalent Maven, Trijicon, NF, etc.?

I don’t think they fully appreciated the production costs or markups in the industry when they committed to that price.

It’s also a valid business model to take smaller margins and sell more units. That’s the basis of numerous fortunes.

Also anyone can do the math and understand that it’s hard to justify charging three times more than an SWFA 3-9x or twice as much as a SWFA 3-15x or $300 more than a Maven RS 1.2 was before this year. If this scope stays at $999, what’s the justification to buy a Maven RS 1.2 for $1400?

It totally would not shock me if prices went up on January 1, 2027. I think that might be a mistake, but as long as they honor the hyped up price for RokSliders or for the initial release, I will be happy.

 

[Banana_Horn]

I'd like to think that the scope(s) and price will become so popular that it will shift the design and pricing at other companies. I think that's wishful thinking though

I wish that would be true, but I also doubt it. I could see Maven RS1.2s going on 20% off for a while if this scope comes out and stays in stock. If it is unobtainable (like SWFA 6x) for long periods of time, I doubt it will make an impact on other scope makers

 

[RockAndSage]

It seems like they’re trying to simply shake up the industry

It’s also a valid business model to take smaller margins and sell more units. That’s the basis of numerous fortunes.

It's a great way to capture market, as long as it's sustainable - while generating word-of-mouth/internet brand awareness, to generate more demand, and more scopes in the field and in conversations. Leverage that over time with modest price increases for the R&D of new models, capture more market share, slowly increase margins for the next round, repeat cycle. Very well-established strategy.

Biggest danger in this context would be perpetually out-of-stock status, without the down-time being used to generate excitement. Limited-run drops of unique runs are one way companies leverage situations that require very long lead-times for runs of items they know they can't always keep in stock because of production constraints.