Would you buy this scope?

[Frozenlead]

That looks correct to me. Fancier than what I drew. . I’ll leave this here for all the MOA fans though.

 

[BLJ]

That looks correct to me. Fancier than what I drew. . I’ll leave this here for all the MOA fans though.

All but one of my scopes is in MOA.

That’s funny.

 

[mlevimadden]

That looks correct to me. Fancier than what I drew. . I’ll leave this here for all the MOA fans though.

Man the length some of you guys will go to avoid MILs is impressive. In the next MOA versus MIL thread, someone can just post these two images side by side and then lock the thread.

 

[Frozenlead]

Man the length some of you guys will go to avoid MILs is impressive. In the next MOA versus MIL thread, someone can just post these two images side by side and then lock the thread.

 

[Muley Buck]

Yes- NF UL pic rings or whatever they call them now.

Why? What is the functional difference between the NF rings and the Hawkins rings?

 

[alexnelon]

Why? What is the functional difference between the NF rings and the Hawkins rings?

The NF rings hold the scope still when it gets bumped really hard and the Hawkins don't.

 

[Braaap]

@Formidilosus @Ryan Avery why not price the new S2H scope closer to competitors like Maven or NF? Don’t get me wrong, I will happily buy one for $999 but if your product is as good or better then why not price it accordingly?

 

[intunegp]

@Formidilosus @Ryan Avery why not price the new S2H scope closer to competitors like Maven or NF? Don’t get me wrong, I will happily buy one for $999 but if your product is as good or better then why not price it accordingly?

 

[43.6N]

Such a good reticle.
The tip of the center post is functionally a built in MPBR aiming point.

0-300 anything the tip touches will die (go ahead and put that on the box lol)

I’m still working out the wind brackets for my 22cm. But very impressed so far

 

[dårlig jeger]

@Formidilosus @Ryan Avery why not price the new S2H scope closer to competitors like Maven or NF? Don’t get me wrong, I will happily buy one for $999 but if your product is as good or better then why not price it accordingly?

Trying to price the poors out of it so it's easier to get, I assume?

 

[alexnelon]

Trying to price the poors out of it so it's easier to get, I assume?

the poors are already priced out at $999

 

[dårlig jeger]

the poors are already priced out at $999

Yeah, but they are gonna love all the like new 3-9's in the classifieds when this hits

 

[Kyguy]

@Formidilosus @Ryan Avery why not price the new S2H scope closer to competitors like Maven or NF? Don’t get me wrong, I will happily buy one for $999 but if your product is as good or better then why not price it accordingly?

They're not looking at from a competitor pricing or maximum profit standpoint.

 

[ckt3]

@Formidilosus @Ryan Avery why not price the new S2H scope closer to competitors like Maven or NF? Don’t get me wrong, I will happily buy one for $999 but if your product is as good or better then why not price it accordingly?

Are you reminding the teacher that she forgot to collect homework today??

 

[Ice-kub]

This must be the sound track to the drop test.

 

[Braaap]

Are you reminding the teacher that she forgot to collect homework today??

No. They’re not going to raise prices because I asked about it, don’t worry. From a business was standpoint if you could sell the same number of scopes for $1300 as you could for $999 why wouldn’t you? I’m asking from the viewpoint of keeping the business in business and having money to R&D new products. It seems like they’re trying to simply shake up the industry, but that’s just my guess.

 

[ckt3]

No. They’re not going to raise prices because I asked about it, don’t worry. From a business was standpoint if you could sell the same number of scopes for $1300 as you could for $999 why wouldn’t you? I’m asking from the viewpoint of keeping the business in business and having money to R&D new products. It seems like they’re trying to simply shake up the industry, but that’s just my guess.

I kid I kid. It’s a fair question.

 

[HighUintas]

I'd like to think that the scope(s) and price will become so popular that it will shift the design and pricing at other companies. I think that's wishful thinking though

 

[Q_Sertorius]

No. They’re not going to raise prices because I asked about it, don’t worry. From a business was standpoint if you could sell the same number of scopes for $1300 as you could for $999 why wouldn’t you? I’m asking from the viewpoint of keeping the business in business and having money to R&D new products. It seems like they’re trying to simply shake up the industry, but that’s just my guess.

With no shade directed at anyone, they are sticking with the $999 price because that’s what they said they would do and they realize that they have to be competitive against their closest perceived competitors’ prices. In the initial podcasts, they talked about the psychological importance of the “magic number.” That is still as valid now as it was then.

As a newer company, they have to compete against established brands. If you are the average non-RokSlider in the market, are you going to bother researching the ZeroTech S2H 3-18x if it costs the same thing as the equivalent Maven, Trijicon, NF, etc.?

I don’t think they fully appreciated the production costs or markups in the industry when they committed to that price.

It’s also a valid business model to take smaller margins and sell more units. That’s the basis of numerous fortunes.

Also anyone can do the math and understand that it’s hard to justify charging three times more than an SWFA 3-9x or twice as much as a SWFA 3-15x or $300 more than a Maven RS 1.2 was before this year. If this scope stays at $999, what’s the justification to buy a Maven RS 1.2 for $1400?

It totally would not shock me if prices went up on January 1, 2027. I think that might be a mistake, but as long as they honor the hyped up price for RokSliders or for the initial release, I will be happy.

 

[Banana_Horn]

I'd like to think that the scope(s) and price will become so popular that it will shift the design and pricing at other companies. I think that's wishful thinking though

I wish that would be true, but I also doubt it. I could see Maven RS1.2s going on 20% off for a while if this scope comes out and stays in stock. If it is unobtainable (like SWFA 6x) for long periods of time, I doubt it will make an impact on other scope makers