Sounds like that’s exactly what they intend. Do away with all the frills, bells, whistles, and make it a simple system that is exceptional for precisely shooting animals.$1500 for 12x on the top end, no illumination? It better have damn good glass, turrets, reticle and be bomb proof reliable.
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If you want a higher top end mag, illumination, etc., all that is already out there. What doesn’t exist is a scope exactly as the OP described.
I think that is also why some expect it to cost closer to the $1000 mark. A 3 or 4 multiple erector should be cheaper to include, that’s an old proven element, compared to the 6 or 8 multiple erectors that are becoming the trend now (which negatively affects other usability characteristics, like eye box). The reticle will also be simpler than many on the market now. If they can measure a half mil, they can make us a good reticle. No need to pay Horus to grow another Christmas tree.
Even if it is a hair over the cost of the Maven, I think plenty would like this feature set better.
If the cost is higher than expected, I think they would do well to make a good fixed power to accompany it. Then they could have maybe a $500 6x, that outperforms the SWFA, and the 3-12x that would compete with the Mavens & Nightforces.