I believe you were referring to my post with the "marketing" comment. Your post makes sense, but I think you are missing my point. I did not suggest that marketing is what makes a bullet perform or not perform well for any specific task such as "match shooting" or "hunting" or that there is no design intention and it's all smoke and mirrors. What I said was that if Sierra communicated (i.e. marketed) that hunting was an acceptable use of their TMK bullet without changing the product itself, no one would get their underwear in a bunch about people hunting with it, and this post might not exist. We have plenty of examples of bullets sold for hunting whose performance is hotly debated and often dismissed as unacceptably bad (see copper ammo topics), but no one gets flamed for using those bullets...yet here we have a bullet that the manufacturer says isnt recommended for "most" hunting and that it wont reliably "explosively expand" "at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts", yet we have dozens upon dozens of pictures of explosive expansion on big game from numerous people, coupled with assertions the company is ignoring or being willfully ignorant of performance on game in order to sell the bullet to mil/le, and people ignore or refute the demonstrated performance based only on the website copy.
Sierra: "record setting accuracy...not recommended for most hunting"
WKR's: "look at my catalog of necropsied animals shot with this bullet over many years that killed faster than anything else I've ever used...they say that to get around the mil/le requirement"
Skeptics: "BUt YoU Can'T Use A MaTcH BoOlEt foR huNtInG!" (apologies to the skeptics of this topic that actually dont eat crayons, I'm poking fun a bit)
(and around we go in endless circles)
Hence my question about what's in a name like "match bullet" (DOES that inherently say anything at all about terminal performance? Or is it ONLY a statement of consistency and higher BC, etc?). Which is also the reason for my observation that it is more-so that the company marketing calls it a match bullet and recommends agsint using it for "most" hunting, not the fact that it does or doesn't perform on game, that is largely responsible for people reacting so strongly. I don't see that conclusion changing regardless of whether the assertions about WHY Sierra markets it the way they do are true or not. Do you disagree?