I openly hate vortex optics, they are just advertisers who buy over sea's optics and put they're name on it. They spend all they're money advertising making the uninformed feel like they will kill bigger animals if they buy that scope. Vortex doesn't make a single thing, if you like they're optics then save the money and buy a Zen Ray, same thing with a different name.
Vortex doesn't have a SINGLE government/military or major L.E. contract, which tells you that a Walmart warranty of when it breaks we will replace it doesn't mean anything when you truelly need it to perform. Guys in head to toe kuiu gear with vortex optics are just gear guys who saw the ad of a guy climbing out of a helicopter with a home made long bow on top of a glacier wearing his kuiu gear with vortex bino's and think that if they have that gear, they will be able to do that as well. It's all about making you think you need it. Look at the original major outfitters, not a single one is running around in cloud colored kuiu gear with vortex optics around they're neck. Nothing cracks me up more than reading the articles and looking at pictures of guys going on sheep, grizzly, billy hunts with the hunter wearing head to toe matching Kuiu gear with vortex hat, carrier, scope binos and spotter all on display and the guide is in regular non name brand gear that's brown and tan with a worn out pair of swaro or leica's around his neck.
The major optics makers make they're own optics and can offer superior coatings and components. A guy in Wisconsin who orders his optics from a warehouse in China can not compete.
If Vortex does start a u.s facility and began making components here in the U.S. and not just assembling the same material but in the U.S., they will surely drag in more business which is great for them. But if they just assemble the same material but in the U.S. the product will not change, just the price.
