Why can't Vortex match Swarovski ?

[WRO]

Vortex new rifle scope surpasses any scope Swaro makes. Its made in House in WI.

Vortex is in the process of moving to their new plant (in WI)

Look for more WI made optics from Vortex in the future.

http://www.vortexoptics.com/category/razor_hd_amg_riflescope

Time will tell, I think it's a step in the right direction. My guess is that they're targeting the military market.

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[bradb]

The AMG really is a Gen 2(which is very highly praised by the military/sniper/prs type shooter) that is smaller and lighter. I

 

[Ryan Avery]

Vortex new rifle scope surpasses any scope Swaro makes. Its made in House in WI.

Vortex is in the process of moving to their new plant (in WI)

Look for more WI made optics from Vortex in the future.

http://www.vortexoptics.com/category/razor_hd_amg_riflescope

The AMG is better than the X5? Have you had them together or is that just an assumption?

 

[bradb]

Since very very few have spent any time behind an Amg we know its got o be a assumption. I sure wouldn't make the assumption my self only touching the amg for a little bit at there shop when it was dark out and I have never touched the x5. FRANK GALLI as spent decent time with each and seems to like them both a lot. Heck he won't even release his full review on the AMG yet.

 

[WRO]

The AMG is better than the X5? Have you had them together or is that just an assumption?

Abraham Lincoln did the side by side review, He saw it on the internet.

From what I've read and researched, they won't start shipping in mass until fall.

 

[tipsntails7]

Vortex new rifle scope surpasses any scope Swaro makes. Its made in House in WI.

Vortex is in the process of moving to their new plant (in WI)

Look for more WI made optics from Vortex in the future.

http://www.vortexoptics.com/category/razor_hd_amg_riflescope

Have you actually used the thing? In what conditions?

Edit: didn't see the 10 other guys who have already asked.

 

[kpk]

Even the high end Vortex scopes were never known for "good" glass until the Razor gen 2 came out. They still don't have the best glass out there but they have a great reticle, great turrets, and bomb proof repeatability (the razor, razor gen 2, and most likely the AMG).

The X5 probably has superior glass - but it's a hunting oriented scope. The razor HD gen II is a tactical long range scope and they excel at that for the reasons stated above. They really aren't even marketed to the same crowd.

 

[Steakngravy]

If I were spending 2 to 3500 on a rifle scope it would be an x5 , as far as rifle glass goes I haven't seen anything that can compete optically once you look through one of there rifle scopes you can see the difference the fine details like heat signature and even misting rain where other higher end scopes you might just see a sightly dimmer Image I've tested this myself the only downside I see at all to the x5 is the weight of it if building a light rig , but in my eyes it's a price worth paying the glass is that good if you look through one next to most anything it's pretty obvious

 

[AK Troutbum]

Vortex new rifle scope surpasses any scope Swaro makes.

Ok Rodney, you go ahead and keep on believing that. Oh, and by the way, the salmon fishing in California makes Alaska look stupid.



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[Ryan Avery]

I looked hard at the AMG at Shot. It's a damn fine scope all around. Is it at the X5 or ATACR level. I don't know, never had it in the field, and I don't think anyone else has either.

To Aggies post. I think the gap has closed in the last ten year, especially over the last 5. But I think many companies are targeting different customers.

I've been bear hunting 17 days over the last month and looked through Vortex Kaibab 15, Vortex Razor 10x42, Maven 11x45, Sig Zulu 9(I think) Swaro 10x42 EL Range, Swaro 12x50 ELs, Nikon Monarch 10x42 and Leica Ultravid 10x42. None of them suck. But the little things become glaring! Glass is so subjective. That's why I highly suggest looking through them in the field, if at all possible. Something that matters to me might not matter to you.

 

[mtnwrunner]

I looked hard at the AMG at Shot. It's a damn fine scope all around. Is it at the X5 or ATACR level. I don't know, never had it in the field, and I don't think anyone else has either.

To Aggies post. I think the gap has closed in the last ten year, especially over the last 5. But I think many companies are targeting different customers.

I've been bear hunting 17 days over the last month and looked through Vortex Kaibab 15, Vortex Razor 10x42, Maven 11x45, Sig Zulu 9(I think) Swaro 10x42 EL Range, Swaro 12x50 ELs, Nikon Monarch 10x42 and Leica Ultravid 10x42. None of them suck. But the little things become glaring! Glass is so subjective. That's why I highly suggest looking through them in the field, if at all possible. Something that matters to me might not matter to you.

Hey Fuzzy, not to change the subject but what did you think about the Sig Sauer Zulu 9??? And did you get a bear?

Randy

 

[rodney482]

Thought you said Vortex was just a branding company?

Abraham Lincoln did the side by side review, He saw it on the internet.

From what I've read and researched, they won't start shipping in mass until fall.

 

[rodney482]

Of course not. Austria v USA.. USA wins.

I take it you have run it and the X5I side by side?

 

[WRO]

Thought you said Vortex was just a branding company?

They just started making/ having made one product in the US.

For all intents and purposes, they're still a branding company.

 

[rodney482]

So the Razor HD binoc just has Vortex stamped on it. Vortex did not design that optic?

 

[5MilesBack]

Of course not. Austria v USA.. USA wins.

This isn't a geographic thing. It's a performance thing. USA does not just win by default. Every country, every company, and every product has to prove themselves.

 

[rodney482]

This was my opinion.
but with all things be equal.. The would make it easy for me.

This isn't a geographic thing. It's a performance thing. USA does not just win by default. Every country, every company, and every product has to prove themselves.

 

[boom]

I'm not convinced people would buy a $2700 pair of vortex binos. Ex: the Nikon APG.

you just can't dethrone the marketing of high end glass.

Can vortex do it, build glass that rivals the best? Sure. It only takes money. Getting people to buying it is a whole other game.


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[Matt Cashell]

This is always an interesting conversation.

Calling Vortex a branding company is patently unfair. Some of their products (particularly the "entry-level") were branded versions of OEM offerings. However, since the beginning, Vortex has had engineers and design people working with OEMs on their flagship products.

Now Vortex has expanded their operation to producing a high end riflescope in the USA in their own facility. It is also unfair to dismiss this move. It is great news for USA made optics, and I hope the trend continues. The downside is, as expected, that the price of a top-shelf American Made scope is pretty high (US Optics, anyone?).

This leads to the OP's question: Why doesn't Vortex make superior-performing optics to Swarovski? The answer is simple. If they did, the price point would be the same or higher than the Swarovski model (as the AMG demonstrates), and Swarovski has the well-deserved benefit of prestige and institutionalized brand recognition. That makes for tough competition. At the same price point, many will choose the one with the goshawk on the side for the name alone.

Instead, Vortex has been successful in gaining a well-deserved reputation for offering high levels of value. The consumer has very high performance optics available at a much lower price point. Some consumers will go for the highest levels of performance, while others will go for the highest levels of value. It is nice to have the options.

Another point to make is that Vortex, and other companies that followed their model, have really disrupted the market. The Euro companies have had to really invest in development to maintain their performance advantage, and as a result, their prices have increased dramatically. They have also had to change their warranty in many cases (at least in the USA) to compete.

Both of these companies have fans for good reason. Personally, I am fans of products from both companies, and hope they both continue to push the limits of performance and value.

 

[WRO]

This is always an interesting conversation.

Calling Vortex a branding company is patently unfair. Some of their products (particularly the "entry-level") were branded versions of OEM offerings. However, since the beginning, Vortex has had engineers and design people working with OEMs on their flagship products.

.

Where do you draw the OEM line?

Just a couple examples Vipers and Monarch 7's are different color, Talons and Zen Ray Primes, Zen Ray spotter/Razor HD to start. In all of the Asian import glass, you can find matching optics (weight, dimensions, coatings, body design, etc) and evaluate them side by side with exactly the same results. Hence my branding company remark.

That being said, I'll leave rifle scopes out of my comments as I don't do a lot with them.

That being said, the AMG seems to be a new page and I hope it's successful for them.

I think they could compete on the higher end market if their glass gets up to par. Their marketing/business strategy has been nothing short of exceptional. They make their glass very accessible to everyone selling it/anyone who might promote it.