Who is Gunwerk’s target customer

[jolemons]

So........ Who is gunwerks target customer?

The demographic mentioned above, wealthy guys that want a turnkey long range build.

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[z987k]

It's not that they do not have the time to dial in the gun, as they both shoot more than most on this site. They both live on farms and are able to shoot more often than most. It's more the load development, they could care less about and the assembling of a proven firearm. I get, this is not up Rokslide's alley, but it is for a bunch of guys.

It's very similar to guys buying trucks that already have the upgrades on it vs. The guy who saves money and upgrades the base model himself.

You don't have to hand load to shoot long range.
If they've got the time to be proficient at long range, then there's no reason to buy the Gunwerks. You can pay someone for a semi-custom or full custom for 1/4 or 1/2 the price.
There is no scenario where the gunwerks makes any sense except it's really expensive and I can.

 

[Goose10]

I can relate a little to the target audience with Gunwerk's rifle packages.

Used to live in a big metro area with limited options for doing much if any shooting without traveling long distances and devoting most of a day to just one outing. I have an engineering degree and a pretty good understanding of the physics and factors that go into ballistics. What I did not have was spare time to go verify the results on a range. When I was in this situation, the Gunwerks rifles did appeal to me.

Roll the clock ahead and I retired and moved to rural Wyoming where I can shoot out of my shop to 300 yards and have easy access to 1,000 yards plus. Retired with enough money that the cost of a Gunwerks rifle would not be a problem. The problem I have with the Gunwerks setups now is that buying one pins me down to whatever that particular rifle package is set up for, making it much less appealing.

In my current situation, it is much more enjoyable and satisfying to pick out all the components for a rifle build, test the different ammunition and get exactly what I feel works best for me. If I still lived where I didn't have the easy access to shooting, the Gunwerks would be much more appealing.

 

[Macintosh]

Im not their target customer. But I beat my head against the wall of building a reliably accurate rifle for a long time. It cost me in angst and frustration. So I completely, 100% can wrap my head around someone paying a lot of money to get that built for them, so they can focus on the fun part—the actual shooting. The fact that I enjoy nerding-out on the gun stuff, while having zero interest in reloading, makes it that much easier to understand. And, the fact that I have run into a high % of sole-proprietor craftsmen who build custom stuff but are hard to get ahold of, have long and unreliable lead times, and dont have someone sitting by a phone to help me with a question or problem, makes it a no-brainer why some people make that choice.

 

[HuntHarder]

You don't have to hand load to shoot long range.
If they've got the time to be proficient at long range, then there's no reason to buy the Gunwerks. You can pay someone for a semi-custom or full custom for 1/4 or 1/2 the price.
There is no scenario where the gunwerks makes any sense except it's really expensive and I can.

Sounds good.

 

[Kimber7man]

One difference I have noted:

Yes, you can hire a gunsmith to assemble all the parts and call it a custom for maybe 1/2 to 2/3 the price of Gunwerks. You could possibly save more if you buy the parts off the classifieds and provide to your smith. But what happens if for instance it’s a bad barrel? Is it the smith’s fault or your fault?

Gunwerks builds their own barrels, stocks, actions and bottom metal for a complete rifle. Some people are willing to pay more for the complete assurance. Bad barrel? Send it back to Aaron, they’ll take care of it no questions.

Different strokes for different folks.

 

[BLJ]

I’d say it’s someone who has justified it to themselves.

 

[z987k]

One difference I have noted:

Yes, you can hire a gunsmith to assemble all the parts and call it a custom for maybe 1/2 to 2/3 the price of Gunwerks. You could possibly save more if you buy the parts off the classifieds and provide to your smith. But what happens if for instance it’s a bad barrel? Is it the smith’s fault or your fault?

Gunwerks builds their own barrels, stocks, actions and bottom metal for a complete rifle. Some people are willing to pay more for the complete assurance. Bad barrel? Send it back to Aaron, they’ll take care of it no questions.

Different strokes for different folks.

You can do the same with any gunsmith worth a crap if you have them source and build it.

 

[Rock’N Tacos]

I am close to pulling the trigger on a gunwerks set up….. I am comfortable financially, busy with work as an exec in my company and hate load development. I would spend $10k plus for a turnkey set up.

 

[Kimber7man]

You can do the same with any gunsmith worth a crap if you have them source and build it.

Still have the same difference. They’re buying parts and assembling them.

 

[BLJ]

When does the busy Gunwerks customer practice their wind calls?

 

[Kimber7man]

When does the busy Gunwerks customer practice their wind calls?

I think they hire a guide who is experienced at that???

 

[z987k]

I am close to pulling the trigger on a gunwerks set up….. I am comfortable financially, busy with work as an exec in my company and hate load development. I would spend $10k plus for a turnkey set up.

Do you think youll be able to shoot at an animal from a field position much past 200 yards if you dont have the time to actually practice with the rifle at those ranges?

 

[Rock’N Tacos]

When does the busy Gunwerks customer practice their wind calls?

I am going to get some shit for admitting I am thinking about one, but to answer your question it is about priorities. If money doesn’t matter, why spend time messing with reloading or factory ammo when I can spend a little money, get a turnkey set up, spend a ton of time at the range and hunting. My gun is going to be dialed in and reading wind isn’t that hard with a little practice and the right tools. Shoot the barrel out or have any problems with the set up, ship it back to them and let them figure it out or rebarrel. Its not about lacking time, its about spending your time doing exactly what you enjoy or want to be doing.

 

[BLJ]

I think they hire a guide who is experienced at that???

Fair enough.

Not sure I would personally want to do that but I believe you are correct.

 

[Macintosh]

Sure are a lot of people equating “choosing to spend my time on the shooting part rather than on learning to assemble and troubleshoot all this assembly myself” with “dont have enough time to shoot”.

 

[Rock’N Tacos]

Do you think youll be able to shoot at an animal from a field position much past 200 yards if you dont have the time to actually practice with the rifle at those ranges?

Who said I don’t have time to practice? I hate load development. I hunt several states and have the money and time to do whatever I want. I am at 30 nights out this year hunting, that is on a cot or pad in the mountains and I still have a couple more planned this year - I enjoy the DIY thing and have yet to spend money on a guided hunt even though I could because I love the planning and DIY process…

Its about how I choose to prioritize my time and do the things I enjoy - I haven’t always been in this financial situation, but feel very blessed to be where I am now so I can make those decisions.

As the new guy I probably shouldn’t have admitted I am looking into them…obviously not a popular thing to do on this forum lol

 

[zrodwyo]

I would be a gunwerks customer if I wasn’t so dang cheap. It’s an extremely interesting company.

 

[z987k]

Who said I don’t have time to practice? I hate load development. I hunt several states and have the money and time to do whatever I want. I am at 30 nights out this year hunting, that is on a cot or pad in the mountains and I still have a couple more planned this year - I enjoy the DIY thing and have yet to spend money on a guided hunt even though I could because I love the planning and DIY process…

Its about how I choose to prioritize my time and do the things I enjoy - I haven’t always been in this financial situation, but feel very blessed to be where I am now so I can make those decisions.

Why do you need to do load development to hunt? The vast minority of people hand load.
High end factory ammo does quite well past where most should ever be shooting at animals.

 

[Steve O]