2muchhp
WKR
- Joined
- Oct 26, 2021
- Messages
- 465
Yeah , that's been on their web site for a while. They must have had alot of inventory.
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They used to be the biggest Sitka retailer in the country. Says a lot that Gordon isn't carrying them anymore. I liked the old location better, had a better feel to it than their new store. Guess I'm a fudd in that regard lol.Not sure what’s going on with Sitka…. My local archery shop, Mountain Archery in SE Idaho is no longer doing business with Sitka and has been clearing it out. They had the best selection in this area hands down. One of the guys told me they(Sitka) changed policy or something along that line for dealers/retailers, so they decided to get out.
I’d like to see Sitka and other brands simplify their lines and layering. It feels like Sitka replaces products under the same name or replaces good products just to sell something new or push a camo pattern. Kuiu does well by referencing the material and weight. Sitka feels like they’re all over with new patterns, new names, new trial products that disappear. Overall great products but not sticking with patterns and products that have worked in the past is frustrating. Example - getting rid of products like the fanatic hoody in subalpine just to push a new pattern that’s only good for the first month of the season.
Sitka went direct to consumer and cut almost all dealers except ultra speciality like Scheels, that probably accepted very specific terms, such as MAP and no margin supportWow. Companies don’t make statements like that for ‘normal’ business decisions.
I can't really add anything that hasnt already been discussed, but -
a) I agree their website kinda sucks.
b) They need better solid colors. Their solids are all kinda weird..
c) Am I the only guy that doesn't own any of their Ambient stuff?
What are CAC,SKU, PSE, PE?It’s across all industries related to Consumer demand, inflationary pressures, rising cost of add spend and CAC, SKU rationalization, freight is ticking back up again, tariffs on items coming from China, increase in borrowing cost, etc. it’s a tough time out there and if these companies are PE backed, expect that business to be run through the lens of making money.
Cac Customer aquisition cost, ie the average cost of finding a new customer, as opposed to marketing to existing customersWhat are CAC,SKU, PSE, PE?
Almost all major Clothing brands are cutting specialty stores. I know one that won’t take an order under 50k a season, and pretty sure that’s about to get bumped higher. You figure out what it cost to send a rep down to present the line, do order entry, micro manage shipping, police MAP, and then manage account payable, you basically loose money.According to a local store, Sitka may have some BS going on with dumping local retailers and moving to a direct to consumer model. The shop I’m referring to has two full walls of Sitka gear and apparently their getting dumped by the brand for not being a big enough retailer.
That being said I’m not buying any real amount of gear that I can’t touch and try on first so Sitka/Skre it is. Seems like Skre is looking to pick up where Sitka is dropping the ball with Brock and mortars just in a lower price point.