Let me start by saying that I too have found experimental truth in much of what
@Formidilosus has preached. I have changed my equipment and training based on his guidance, with good results.
My only "gripe" with Form's cloak of mystery is the potential for conflicts of interest. I know he has stated adamantly and repeatedly that he does not make money from his reviews, recommendations, training classes, etc, and that he does not work in "the industry". But I must say I am skeptical that he is not receiving compensation from any of these collaborations. It would be extremely abnormal for someone not to be compensated for something they spend so much time and money on. And he very clearly is engaged with many companies directly in developmental product testing (ie not just as a retail customer). One could even interpret his tests/reviews/posts as a form of marketing. He has also referenced working with ballisticians in the past, which is a highly specialized skillset that would rarely be found outside the firearms/ammunition/military industry.
So without a good explanation as to how he makes a living, how he spends so much time shooting and hunting (and posting on this forum), where he gets his experience and data base, and what he stands to gain from the success/failure of various products, the mind is left to wonder...