The muzzle brake is a value detractor. A thread protector makes more sense, especially given that the largest offering is a 308. I'm doubtful on it being needed for marketing, but I'm not a marketing guy. I will say it feels like an attempt too move UM product (muzzle brakes) irrespective of value to the customer. It has already been said it was a marketing decision, part of marketing is managing perception, and at least in my case the marketing decision has negatively effected my perception.
I thought this hit a good price point for what it is, but after going to MRC's page to look for specs and seeing the price of the Junction and Highline, I'm not so sure.
I do hope it sells well.
$1200 over their current offerings (one of which has a McMillan stock) seems a bit steep for swapping out a Rokstok, and using UM bottom metal and a brake.
I’m sure it’ll sell well - it’s Rokslide.