SWFA website updated; More to come in 2024

[Choupique]

I know it's too much to ask, but a reliable and affordable scope is all I ask for. Theres reliable scopes out there already past the $1200 price point.

Gimme that sweet cheap reliability back and I'll be a happy camper.

 

[prm]

An updated 3-9 with features described in the thread by Ryan, for under $1k would work for me.

 

[ztc92]

Maybe this has already been posted, but I thought it was interesting…https://swfa.com/pages/about-us

The tl;dr version from the end:

“Now, we’re thrilled to unveil the next chapter in this journey: The Gen 2 version of our iconic SWFA SS lineup. This isn't just an upgrade; it’s a leap forward. We’ve taken the best of what our customers love and enhanced it with consumer requested features, creating a superior user experience that reflects both our passion and our customers' desires.

As we look ahead, we are committed to developing new products and expanding our portfolio. All future additions to the SWFA portfolio will be engineered around the same tough as nails reputation and unwavering precision you have come to love and trust. More exciting new projects are already in the pipeline, and we’re poised to adapt and respond to the demands of an ever-changing market while upholding the high standards that define who we are.

Our unwavering dedication to durability and precision ensures that SWFA will remain the trusted choice for customers around the globe as we continue to write the next exciting chapter in our history. Stay tuned for what’s next as we embark on this journey of growth and excellence together.”

Excited to see what other projects may be in the pipeline!

 

[ElPollo]

I know someone who's been waiting a LOOOOOONG time for a warranty replacement scope. He'll never buy anything from them again.

I'd buy a 6x mil if it was updated with an illuminated reticle though.

A person really couldn’t have come up with a better approach to offend your loyal customer base if they tried. I have to admit that I’d probably buy 2-3 6x MQ scopes if they were still available because the price is low and the probability of reliability is high. But I would also not be as likely to dive in blindly on newer, more expensive models.

 

[ResearchinStuff]

Still waiting on my Jan 2023 backorder for a 3-9.

 

[Choupique]

not be as likely to dive in blindly on newer, more expensive models.

Thats why I'm keeping my hopes up that we don't get yet another Christmas tree illuminated reticle 5-35x72 scope with a 35mm tube and ultra phosphated zinc glass for $2k at the expense of the 6x and 3-15 SS

SWFA had a very unique position in the market- plain Jane scope with the necessities that worked for a really good price relative to the competition. I hope they maintain that market slot.

 

[Marbles]

Thats why I'm keeping my hopes up that we don't get yet another Christmas tree illuminated reticle 5-35x72 scope with a 35mm tube and ultra phosphated zinc glass for $2k at the expense of the 6x and 3-15 SS

SWFA had a very unique position in the market- plain Jane scope with the necessities that worked for a really good price relative to the competition. I hope they maintain that market slot.

I'm doubtful they are smart enough to do that. If they were smart, they would have kept stocking what sells while designing new things. As it stands, I view my SWFA as a product without support and do not trust support will be available on future products.

We can hope though.

 

[Choupique]

Well, I don't particularly care if it's SWFA or someone else. I just want my $500 reliable dialable hunting scopes.

 

[Halligan]

Black Friday countdown added now... interesting

 

[SteveAndTheCrigBoys]

Black Friday countdown added now... interesting

SWFA website updated; More to come in 2024

At least the RS1.2 is still available after an entire two days, so we have something to be thankful for. :) I wonder what the combination of existing market penetration plus shooting themselves in the foot will mean for how long the current stock lasts. My only prediction would be that the...

rokslide.com

 

[Dobermann]

The tl;dr version from the end:

“Now, we’re thrilled to unveil the next chapter in this journey: The Gen 2 version of our iconic SWFA SS lineup. This isn't just an upgrade; it’s a leap forward. We’ve taken the best of what our customers love and enhanced it with consumer requested features, creating a superior user experience that reflects both our passion and our customers' desires.

As we look ahead, we are committed to developing new products and expanding our portfolio. All future additions to the SWFA portfolio will be engineered around the same tough as nails reputation and unwavering precision you have come to love and trust. More exciting new projects are already in the pipeline, and we’re poised to adapt and respond to the demands of an ever-changing market while upholding the high standards that define who we are.

Our unwavering dedication to durability and precision ensures that SWFA will remain the trusted choice for customers around the globe as we continue to write the next exciting chapter in our history. Stay tuned for what’s next as we embark on this journey of growth and excellence together.”

Excited to see what other projects may be in the pipeline!

That reads like a lot of blah blah blah to me ... lotta words and not much detail. Ho hum.