I guess I’m in the bucket of people who assumed that scopes could generally hold zero and now grappling with the implications of that not being the case
Generally holding zero is a tricky mindset.
Do scopes generally maintain minute-of-deer accuracy when shot a handful of times a year at short distances? Yes. Is the general hunter a good enough/consistent enough shooter both in frequency of practice and performance to notice a rifle shifting .25 MOA from time to time? Debatable.
The type of zero loss or shifting that is discussed here is often the type of thing that's easily written off as a poor shot. If you shoot a three shot group at the beginning of the season there's a good chance that your "good enough" and Rokslide's "scope moved" are one and the same.