The Revic is fundamentally different than March’s DR-1F. March combined SFP stadia and dot with FFP subtensions to maintain accuracy across the mag range. It’s a brilliant design really. Basically a classic SFP duplex at low mag, and a friendly FFP reticle once you get over 5-6x. Could it use some tweaking? Sure, but it’s a really nice place to start.
I also think you are looking at the product too narrowly. A family of scopes like these should be thought of as a mass market product.
What we are designing in our fantasy land here is by and a large an optic that any hunter, East to West can put on a rifle and have work well in their context. You motivate the C suite by moving units. Prove you can move units, even to Sam and Jim down at Bass Pro on a Sunday while his wife is away shopping, and you can start getting some real economy of scale and give the margin back to the consumer as competitive pricing, or pocket it for the annual executive bonus. (Or pay for all those warranty claims loopy, vortex.
)Guarantee you put a display kiosk in a Cabelas with the mid-tier model mounted to a mock action with a laser in the chamber, a drop platform, a rest with a target, and a bold sign that says “Go ahead, drop me, I dare you. See what happens…” When the crosshairs don’t move, That b*tch will sell every unit in the store.
We’re just appropriating Vortex and Leupold’s business model, but actually making something good. All you need is some decent marketing and you’re golden. Someone like NF already has the OEM supply chain locked. It would be an easy pivot just to spin off and rebrand it so you don’t dilute the parent brand. Just a finance guy’s $0.02
