Nightforce Introduces Reticle Markeplace

I thought about it making it April 1st, but it could probably be done if someone wanted to do it and drive down the costs. At a minimum, make available 4-6 reticles for each scope you can order on demand. Have a game gun reticle and hunting reticles.

But yeah I'm not in the scope industry and obviously they are getting these made at LOW or wherever and doing this kind of thing would mean getting the OEM involved and that would add friction. I'm dreaming, but I think a vendor that could offer this kind of service would have a really unique offering.
 
I thought about it making it April 1st, but it could probably be done if someone wanted to do it and drive down the costs. At a minimum, make available 4-6 reticles for each scope you can order on demand. Have a game gun reticle and hunting reticles.

But yeah I'm not in the scope industry and obviously they are getting these made at LOW or wherever and doing this kind of thing would mean getting the OEM involved and that would add friction. I'm dreaming, but I think a vendor that could offer this kind of service would have a really unique offering.

It is way harder than you think. Just the production schedule alone means you wouldn’t get your scope for a year plus. Let alone the price, and the absolute goat rope that would cause the company.

You are thinking about this as “an” individual. Not as “thousands” of individuals all whining and complaining. Just look at what happens here when companies try to involve the customer so much- they turn into children.
 
I don’t see what the deal is with everyone whining about the reticles. I use the Mil c in a few scopes and I think it’s awesome. But that’s me I guess
 
I want to see Nightforce release the Duffel Blog’s ROE reticle for its next tactical optic.
There's a new restaurant near me. I drove past the other day and noticed their sign and thought 'ehhh, that's not the worst reticle design I've ever seen'.

Sure sign that I've been reading too much here, in the last few weeks. lol.

turnpiketavernreticle.jpg

ETA: That's a google street view screenshot. Not my photo.
 
It is way harder than you think. Just the production schedule alone means you wouldn’t get your scope for a year plus. Let alone the price, and the absolute goat rope that would cause the company.

You are thinking about this as “an” individual. Not as “thousands” of individuals all whining and complaining. Just look at what happens here when companies try to involve the customer so much- they turn into children.
I don't see why they can't do payed reticle swaps like S&B. Basically any FFP reticle from a 30mm tub can be put in another FFP scope with a 30mm tub. Make people buy the scope and then send it in for service.

If I'm not mistaken NF has the ability to service scopes without involving LOW. It also doesn't solve the issue of them not having an FFP reticle I want.

Not sure I would pay to swap, S&B quoted me $700 ($1,237.20, found the email) for a swap on one of their scopes. Especially not at that kind of price.

Anyway, obviously NF has just decided to be stubborn when it comes to reticles.
 
I don't see why they can't do payed reticle swaps like S&B. Basically any FFP reticle from a 30mm tub can be put in another FFP scope with a 30mm tub. Make people buy the scope and then send it in for service.

If I'm not mistaken NF has the ability to service scopes without involving LOW. It also doesn't solve the issue of them not having an FFP reticle I want.


You cannot just take a lens from one scope and put it in another just because they are both 30mm. Each reticle must be designed for, and made for each specific scope erector and model.

When reticles were wire you could change them to an extent, and relatively cheaply.
What people are asking for is fantasy. Furthermore, it actually lessons the impact and potential for companies to do better reticles. Every time they get a pie in the sky email or comment, they get to say- “see, the market is ignorant and has no clue what they want”.



Not sure I would pay to swap, S&B quoted me $700 ($1,237.20, found the email) for a swap on one of their scopes. Especially not at that kind of price.

Anyway, obviously NF has just decided to be stubborn when it comes to reticles.


The reason they are charging so much, is because is because it is not so easy or cheap to swap reticles. Not only that, depending on what you wanted- they may have to make it.
 
I don't see why they can't do payed reticle swaps like S&B. Basically any FFP reticle from a 30mm tub can be put in another FFP scope with a 30mm tub. Make people buy the scope and then send it in for service.

If I'm not mistaken NF has the ability to service scopes without involving LOW. It also doesn't solve the issue of them not having an FFP reticle I want.

Not sure I would pay to swap, S&B quoted me $700 ($1,237.20, found the email) for a swap on one of their scopes. Especially not at that kind of price.

Anyway, obviously NF has just decided to be stubborn when it comes to reticles.
That's a classic quote of "we don't WANT to do it and YOU'RE going to pay out the ass if you do want it". LOL
 
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