Funny enough, I've been thinking about this for the last few days. MKC was on my peripherals since they came out and figured it was just another overpriced, overhyped knife brand. I'm a total knife nut, so when I looked into them recently I found they're collabing with all the influencers and marketing like crazy with sponsorships. I couldn't for the life of me figure out how one would justify that cost for a basic carbon steel knife like 52100, and even for magnacut, and why I should care in the first place. I've felt no need to look elsewhere or buy more knives after finding Bark River which are USA made, equivalent or superior steel and heat treat, superior convex grind (imo), unconditional lifetime warranty, will modify them to my own specs free of charge, and the best handles on the market. Tons of different options and models to choose from that fulfill every need at a cheaper price than MKC. Then you bring up a $30 victory knife, which I've used, and thought, huh, that's true too. Cheap knives work good too.Save yourself the money and headache and just get a victory 10cm drop point.
The prices on these boutique knives are stupid for what they are. I went to the bark river factory, they just water it steel blanks sharpen them on a grinder, slap handles on and sell them for 300+ dollars and they don’t work any better than knives costing much less.
No hate on MKC or Bark River from me, I do think they make objectively fantastic knives, albeit very expensive. After learning more about both companies ethos and backgrounds, and the fact that they pay their employees livable wages and really care about their staff, future, and customers, I could see the subjective value supporting these brands. Knives and guns can be heirloom pieces, and I intend to pass down my tools to my children and I take great pride in collecting quality craftmanship. That just means trading more money for attention to detail and craftmasnhip. My father won't pass down anything of value once he dies, my grandfather didn't pass down anything either. 50 years from now, when my children or grandchildren inherit my sweet ass stuff, hopefully they'll appreciate it as a useful memento filled with sentimental value and stories.
That said, my opinion now is that MKC still makes overpriced knives that aren't as nice, unique, functional, or cool as bark rivers, but probably work very well regardless. They make superior sheaths with better carry options compared to other factory builds. I like their rustic, heirloom approach to their design choices. Earned blemishes and patinas are cool, as are mirror finishes. I also like that they are blue collar workers that design for and support blue collar workers like ranchers and lineman. I hope they do well and people continue to support them as long as they keep their moral values intact. If they make something unique and exceptional at a reasonable price, I'll buy one someday.