Their gear is top notch and I have confidence in the quality however I question their support for the average joe hunter and conservation contributions. Where as if you want just as good quality gear and a company who has set the bar high for conservation contributions and a family style customer service I would fully recommend First Lite.
Jason has done an exceptional job designing a totally revolutionary business model and performance product, but all I keep hearing is about this business model and these super expensive sheep hunts that 99% of can't ever afford. Where as First Lite you will constantly see family style setting photos, actual hunts that most of us could afford and constant stuff on conservation like stuff about what certain states with good wildlife legislation has passed, public land news, and groups like RMEF.
I have a mix of both brands and I dig some of the pieces like the Kenai jacket, but I like also supporting brands that really have you the average hunter best interest in mind.
But in the long run, get what works for you, you can't go wrong with Kuiu, First Lite or Sitka.
Just my .2 cents
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