Pro953
WKR
2021 will be 12 years since the last major fee increase, really glad to read this.
Actually, this is a really great point. Some states have an annual increase built in. Often folks will absorb the 3% increase every year without blinking an eye. But like any business when you hold down prices for an extended period of time, when you decide to take a price increase it can be pretty substantial and you lose customers that shop for a lower price even if it’s not apples to apples. See it all the time in wholesale markets. Maintaining a price point to over ten years is pretty crazy.
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