I might never buy from backcountry.com again!

[BluMtn]

Well fellow roksliders, it looks like our voice has been heard.

https://www.snewsnet.com/gear/backcountry-ceo-breaks-silence-over-trademark-blowup

 

[chasewild]

Well fellow roksliders, it looks like our voice has been heard.

https://www.snewsnet.com/gear/backcountry-ceo-breaks-silence-over-trademark-blowup

Good, because I got one of those "Hey Cody, would you like to join our summit list" and I was like "YOUUUUUU can go F**k yourself."

 

[IdahoElk]

Still not buying from them again,they're just doing damage control so that it doesn't hurt the bottom line not because they admit this was a bad idea. Bye Backcountry

 

[jspradley]

Still not buying from them again,they're just doing damage control so that it doesn't hurt the bottom line not because they admit this was a bad idea. Bye Backcountry

No company cares about anything other than making money, that's just how it be, and that's not necessarily a bad thing.

Their "apology" is better than just about anything I've seen from any other company so that's good enough for me so long as they stay on their corrected course.

 

[Mike 338]

This is one of those times where I'd like to see somebody with even more money then Backcountry.com, tie them up in court for the next 20 years. Probably just me but I've seen some real business practice weirdness from Utah providers the last few years. Anyway, I'm think'in I don't want to buy from them cause if they have my name, they'll find a frivoulous reason to sue me.

 

[mlgc20]

Maybe I misread the article. Or maybe I'm just cynical. This sounded more like a "sorry we got caught". Or "sorry if you were offended" type of thing. They dropped one out of dozens of legal actions. Again, maybe I'm just cynical but it was probably one of the actions they were going to lose anyway and thought they'd get some free PR out of it. Time will tell the story. My guess is they are just trying to weather a brief storm and then will continue as usual.

 

[Phaseolus]

Luck for us consumers there are plenty of choices. Drop the bad ones, like Backcountry.com, and support the good ones.

 

[JimCraig]

Yeah this is all too often the case with big names. They consciously take an action, then when they realize their consumers are pissed, they suddenly remember "what their values are" and apologize. Um, so a week ago we somehow lost our values statement company wide, but oh now we remember. Oops, sorry. Our bad.

 

[Huntindog45]

that seems like a completely un-heartfelt, disingenuous apology. Very much not impressed with backcountry right now.

 

[Nickofthewoods]

What could possibly be gained by going after a local coffee shop? Did the coffee shop also sell outdoor equipment? Maybe what Backcountry.com should have done is sponsor the coffee shop and give out their goat stickers to everyone who bought a backcountry coffee. Now they face a bully's reputation in the digital marketing age.

 

[ODB]

What could possibly be gained by going after a local coffee shop? Did the coffee shop also sell outdoor equipment? Maybe what Backcountry.com should have done is sponsor the coffee shop and give out their goat stickers to everyone who bought a backcountry coffee. Now they face a bully's reputation in the digital marketing age.

Yup. Make friends, not adversaries.

 

[coloyooper]

Apologies? ha! They'll still* never get a dollar from me!

*never have given them a dollar.

 

[AGPank]

I have a friend that has a company, Backcountry United, started before Backcountry.com. He’s started a FB group, BoycottBackcountrydotcom. Over 19k members making their voices heard.

 

[Mike Islander]

If they follow through with this change in policy, I will consider them redeamed. I don't participate in the latest insanity and immaturity of cancel culture.

 

[BluMtn]

All right, I am not an advocate for these guys just reporting what I find.

https://coloradosun.com/2019/11/08/backcountry-com-fires-attorneys-tries-to-make-amends/

and this

https://kdvr.com/2019/11/08/local-b...for-long-legal-battle-is-too-little-too-late/

 

[BluMtn]

More boot licking.

https://www.snewsnet.com/gear/backcountry-fires-law-firm-drops-all-trademark-litigation

 

[FLAK]

That was kind of petty, eh? Maybe they'll hook up with MeatEater
as an apology.

 

[boom]

There’s better hunting in the FrontCountry anyways.

 

[backcountryshaffer]

There’s better hunting in the FrontCountry anyways.

You can't say that either, it's also trademarked!

 

[boom]

You can't say that either, it's also trademarked!

Dirty rotten bastards.