I think its just the fear of doing it for the first time with no help. By help I mean mentorship. I have hunted since I was 12 with the 5 year break while in college, and even had been a hunter, it was still a little nerve wracking to get back out there, and "start over again" I was lucky to have some good friends that never got out of it during that time, and they helped me find my way again. Until I was 22 I never touched a bow, but having the right people with me it helped me learn. I can imagine being 30 and not having any connections to the hunting world other than social media would make the task seem daunting. But, at the same time it doesn't mean that they don't fantasize, and romanticize hunting, and life vicariously through their social media hero's. This would make hunting on its face seem to be gaining popularity, but with folks who still may never set foot in the woods due to lack of knowledge and fear of the tack at hand.