To be fair, the 12 passes thing came from Outdoor Life, supposedly based on a conversation with RCBS as they were working on dies. From John Snow’s article:
The video looks promising, but it’s still not a commercial reality yet. I do hope it’s actually reloadable in practice, but I’m still waiting for others to work the kinks out. If quality cases become available (preferably from more than one source), and if the rest is as advertised, then I may get interested. Until then I’ll probably just be a Fudd about it. Someone needs to test it, though, so if it fits your rifle-buying parameters, by all means get one and let us know how it works. It could be a better 280 AI—which could be worth having.