A couple of unsolicited and easily ignorable comments. All personal opinions and not looking to start arguments
1. Swaro holds it's value exceptionally well and you lose LESS of the cost when you go to sell it. I have yet to see people make money on this stuff.
2. Someone made a comment that you don't notice the nuances until you spend time behind the glass. I agree that viewing in the store doesn't do it full justice, but I was able to tell the EL gave me a little vertigo for some reason. The NL Pure didn't and was immediately crisper. For me, it had the wow factor and I was going in to buy the EL because of the price difference. I left conflicted.
3. I took a Swaro 10x42 SLC (~$2K, borrowed), Vortex Diamondback HD 12x50 (~$300), and Zeiss compact 10x25 (~$800) to my office which has a viewing area of the hill country for about 2 miles unobstructed. I noticed that the crispness of the image was better with the Swaro (which is the SLC, not even the EL). The field of view makes up (for me) whatever magnification you get with the 12's. I also saw someone sitting in the shade at a 1/2 mile and could see more shadow detail with the 42 & 50 (no surprise) but it was pretty significant. I haven't tried on a tripod yet but it's on my list when I don't look like I'm scouting people's houses from a parking garage.
4. I've bought cheap stuff that I regretted quickly and expensive stuff that I've regretted for a long time because I was too attached to the original price to sell it. In fact, I have a Nikon full frame camera and lens (over $2K) that I've used a few times. Somehow I have more heartburn over the binos, but shouldn't.
5. I think that Swaro's can be a lifetime purchase with the exception of the Rangefinders. I personally am staying away from the tech explosion in recent years because a) they don't warranty the Range past 2 years and b) with the rate of technology improvement, the rangefinder component will be obsolete in a few years. A good quality pair of binos you enjoy forever and are lighter than having the rangefinders built in.