Black Rifle Coffee in the National News!!

[dotman]

Pretty cool to see Foxnews notice their response to Starbucks.

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[realunlucky]

Vote with your dollar! I'm going to have to order some up and give it a taste

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[mmw194287]

Funny thing is, Starbucks came up with the "hire 10,000 veterans" goal first--and they're actually going to do it by next year...they've hosted 500 military hiring fairs, they have a whole recruiting wing of the company dedicated to making connections with veterans, they host weekly pro-bono legal and counseling sessions at stores across the country, they have 32 "Military Family" stores, offer 80 hours of extra PTO for reservists and National Guard, and they have fourteen chapters of the Starbucks Armed Forces Network that offer support to military families, etc. And they offer excellent health benefits--which I doubt Panda Express does.

I don't like the taste of Starbucks coffee and I don't go there. But they do a lot more than a lot of companies their size, and they do it without getting any real credit. This, to me, seems like a cheap publicity stunt by the Black Rifle Coffee guys--and it seems counterproductive to actually building larger corporate partners for helping veterans. If a company like Starbucks actually does hire 10,000 veterans and 10,000 refugees, then you can call it a publicity stunt--but they're still making a difference in the lives of a hell of a lot of people.

 

[JustinSmith1754]

Must have been a good move for BRC. I went on their website to order some coffee and they're sold out!!

Those guys just tell it like it is.

 

[tipsntails7]

i actually think this is a pretty cheap attention grab from Black Rifle and while I am sure they have good intentions behind it, its laughable that a company that currently has 50 employees is going to hire 10 thousand more. This is a perfect example of using misguided information to craft a narrative, and is another example of why no one believes any media no matter the side of the isle you sit on.

Whatever your feelings on Starbucks, the shots from Fox News and Black rifle is misguided and uneducated at best. As already stated in this thread Starbucks has done a hell of a lot more for veterans than most companies could ever dream of doing.

Starbucks Hires 5,500 Veterans and Military Spouses | Starbucks Newsroom

A Message to Customers from Starbucks Armed Forces Network | Starbucks Newsroom

 

[Jason Snyder]

Not sure why Starbucks is now the bogeyman, funny world we live in. I'll continue to support them.


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[dotman]

I have no ill will towards Starbucks but do like to support businesses that have a like minded view, Starbucks is not in that category so to me I like the BRC is getting national press. Be nice if they came out with a via replacement.

 

[Justin Crossley]

I'll support Black Rifle Coffee over the VERY liberal Starbucks any day. I don't care if it's a publicity stunt or not. I can't stand Starbucks.

 

[dotman]

i actually think this is a pretty cheap attention grab from Black Rifle and while I am sure they have good intentions behind it, its laughable that a company that currently has 50 employees is going to hire 10 thousand more. This is a perfect example of using misguided information to craft a narrative, and is another example of why no one believes any media no matter the side of the isle you sit on.

Whatever your feelings on Starbucks, the shots from Fox News and Black rifle is misguided and uneducated at best. As already stated in this thread Starbucks has done a hell of a lot more for veterans than most companies could ever dream of doing.

Starbucks Hires 5,500 Veterans and Military Spouses | Starbucks Newsroom

A Message to Customers from Starbucks Armed Forces Network | Starbucks Newsroom

Do you not think it was a cheap attention grab of Starbucks to announce they'll hire 10,000 refugees immediately after the temporary ban? It's called jumping at a business opportunity, Starbucks jumped immediately towards the liberal left and BRC used it to expand their name brand by going after the American Vet off of Starbucks release. I don't think anyone said Starbucks doesn't support Vets.

If BRC can obtain the proper capital they can quickly expand into the retail market but in reality Starbucks is the only company to successfully open close to 1,000 stores in a year, but now that it has been done the knowledge is out there. BRC plans to open 600 over the next few years and then more after that, if the capital is there I see no reason they can't compete and grow quickly in the coffee serving business.

Who knows maybe Donald Jr will even back them.

 

[mmw194287]

I think the fact that they did the whole segment and didn't mention Starbucks' efforts to help vets shows that they're not all that concerned with the what different corporations are doing for veterans, and that the real intent is to make a quick buck off of identity politics. And yes, BRC has gone out of their way to imply that Starbucks doesn't care about veterans.

The CEO of BRC: "And when Schultz says he’s going to hire 10,000 veterans, that’s a publicity stunt. But when I say I’m going to hire 10,000 veterans that’s because that’s who we are....I’ll give you a better product from a group of men who truly believe in this country”

He's called them unpatriotic, un-American, etc.

But consider this:
"As our armed forces drew down in 2013, veterans at Starbucks asked the company to consider hiring more service members as they transitioned from active duty and sought their first civilian job. We also asked the company to extend this effort to military spouses because we knew first-hand that their support made our service possible.

In November 2013, Howard and former Secretary of Defense Bob Gates announced Starbucks commitment to hire 10,000 veterans and military spouses over the next five years.

Perhaps more importantly, our boss not only launched this initiative but he inspired the company to become one of the leading corporate veteran advocates and supporters.

Howard and his wife Sheri visited military bases to get to know our nation’s service members. They poured substantial personal financial resources into their own family foundation to design plans for transitioning service members. Starbucks established military family stores at over 30 bases around the country. Howard encouraged Starbucks senior leaders to visit our military bases and get to know our military on a personal level, knowing it would lead them to hire more veterans and their spouses. And much, much more.

Less than four years into the commitment, Starbucks has hired over 8,800 veterans and spouses and counting.

Without question we will reach the 10,000 goal early, and we will keep going. None of this would have been possible without our boss’s very personal commitment. Howard didn’t just authorize our veteran initiative, he led it."

There's a big difference, to my mind, between actually investing time and money into a cause, and making an outrageously far-fetched promise to grab headlines and then using it to promote your upstart business on TV. The fact that so few people on this website--a group that genuinely cares about veterans--are aware of Starbucks' record in this area suggests that if it was just for publicity it's been a huge failure.

And here's the thing--the BRC promise all started as a meme that they put out to generate web traffic, but then they realized it could be a useful marketing gimmick and so they put together a half-baked plan that 10 years down the road might pan out. Or it might just get them on TV so they can badmouth Starbucks and allow them sell off their inventory in the short term. That rubs me the wrong way.

 

[KurtR]

Time for a good ol' fashioned street fight BRC Ceo vs Starbucks CEO. I got 20 on BRC.People are to serious go watch some of Matt best videos and enjoy life a little ffs.

[video=youtube_share;xyil4IGAvVs]https://youtu.be/xyil4IGAvVs[/video]

 

[tipsntails7]

Do you not think it was a cheap attention grab of Starbucks to announce they'll hire 10,000 refugees immediately after the temporary ban? It's called jumping at a business opportunity, Starbucks jumped immediately towards the liberal left and BRC used it to expand their name brand by going after the American Vet off of Starbucks release. I don't think anyone said Starbucks doesn't support Vets.

If BRC can obtain the proper capital they can quickly expand into the retail market but in reality Starbucks is the only company to successfully open close to 1,000 stores in a year, but now that it has been done the knowledge is out there. BRC plans to open 600 over the next few years and then more after that, if the capital is there I see no reason they can't compete and grow quickly in the coffee serving business.

Who knows maybe Donald Jr will even back them.

Dot that's a fair question and honestly no I don't. MMW summed up a lot of how I feel about it.

Their veteran initiative never got any fan fare or real recognition, but because this is about "refugees" it's an issue. This is a WORLDWIDE business, but will start in the US:

"Schultz said the program will begin in the United States and focus on hiring refugees who have served with or otherwise supported U.S. troops overseas"

**** them right?

Sometimes I choose to believe companies do things because they believe in it, even if it doesn't align with my political or social beliefs. Patagonia comes to mind.



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[sneaky]

Let me get this straight. Some of you are butthurt that BRCC seized a chance to promote their business? Get off your freaking high horses. You would do the same thing If it was your company and don't even lie and say you wouldn't. Starbucks might hire 10k vets....to go along with their 75k liberals. Woo. Their coffee is still garbage, and I actually know the guy who started BRCC. Support Starbucks all you want, they're in it for the money too. I could care less about hiring 10k refugees. That's a cheap publicity stunt on Starbucks' part. Like they are gonna hire refugees that worked with our military. Right. They forget that most of those guys are already dead, or in hiding now. I know most of the terps that worked for us haven't been heard from in years. Support the big corporate Starbucks all you want, but don't even try to talk down to someone else for trying to come up.

 

[mmw194287]

Let me get this straight. Some of you are butthurt that BRCC seized a chance to promote their business? Get off your freaking high horses. You would do the same thing If it was your company and don't even lie and say you wouldn't. Starbucks might hire 10k vets....to go along with their 75k liberals. Woo. Their coffee is still garbage, and I actually know the guy who started BRCC. Support Starbucks all you want, they're in it for the money too. I could care less about hiring 10k refugees. That's a cheap publicity stunt on Starbucks' part. Like they are gonna hire refugees that worked with our military. Right. They forget that most of those guys are already dead, or in hiding now. I know most of the terps that worked for us haven't been heard from in years. Support the big corporate Starbucks all you want, but don't even try to talk down to someone else for trying to come up.

No one's "butthurt." I don't blame them for seeking to promote their brand or trying to succeed in the business.

Here's all I'm saying--I believe that supporting veterans is serious, meaningful work and that not enough companies do their part. And I think if someone is serious about that work, and not just out to make a quick buck off of it, then they wouldn't go out of their way to misrepresent/lie about/attack the pretty spotless record of one of the corporate leaders in the field. Let's face it, Starbucks is obviously an easy liberal boogeyman, but they've done damn good work for servicemen and their families and I think reflects pretty poorly on BRC to falsely suggest otherwise just to bump their bottom line.

Full disclosure: I buy my coffee in bulk at Costco.

 

[tipsntails7]

Let me get this straight. Some of you are butthurt that BRCC seized a chance to promote their business? Get off your freaking high horses. You would do the same thing If it was your company and don't even lie and say you wouldn't. Starbucks might hire 10k vets....to go along with their 75k liberals. Woo. Their coffee is still garbage, and I actually know the guy who started BRCC. Support Starbucks all you want, they're in it for the money too. I could care less about hiring 10k refugees. That's a cheap publicity stunt on Starbucks' part. Like they are gonna hire refugees that worked with our military. Right. They forget that most of those guys are already dead, or in hiding now. I know most of the terps that worked for us haven't been heard from in years. Support the big corporate Starbucks all you want, but don't even try to talk down to someone else for trying to come up.

You seem to be the only one "butthurt" on this thread.

You have no idea what Starbucks will do, yet you assume they won't do what they say. Just because they are liberal and they don't align with your politics.

Everything else seems to be a civil conversation.

You want to profit off veterans, have at it, it's America. The only problem I had was their outlandish claim and the fact that Fox or Black Rifle didn't even bother to mention the fact that Starbucks has done more currently for vets and their family's then Black Rifle may ever do, that's it.

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[Jason Snyder]

The only reason I'm butthurt is I ate too many hot wings.

I too buy my beans in bulk at Costco.

 

[BroodBuster]

As a long time Sonics season ticket holder I'd rather have my eye poked with a rusty nail than ever spend a dime at Starbucks!!!

 

[Historybuff]

I got a guy in Texas that is a veteran and custom roasts coffee by the pound per your order. He's got premium green beans he will roast any way you like. Super good guy and the absolute best coffee. Nothing better that coffee fresh roasted that week. I'm not sure if I should just post his name out there. If interested pm me and I'll give you his site.

 

[FLAK]

I'll support Black Rifle Coffee over the VERY liberal Starbucks any day. I don't care if it's a publicity stunt or not. I can't stand Starbucks.

This. X1000