Anyone done a Kuiu wrap on anything? Did you need permission?

[Jimmy]

Or, wear Kuiu glasses and it will look Kuiu wrapped every time you look at your boat.

 

[IDVortex]

Could wrap it blue, but you'll have Sinister Diesel after you.

 

[AZ8]

OP should develop his own camo pattern. Spend the money on R&D, production, marketing, distribution, payroll, warehouse, insurance and licensing..... then have free reign on his boat!

 

[displacedtexan]

Once his boat is wrapped he has already ceased and desisted, right? It's not like he's talking about starting a business doing this for anyone who wants one. That also goes back to my don't ask don't tell comment. If he doesn't blast it around the internet and doxx himself there's a good chance word never makes it back to them that a dude in Utah has a Kuiu boat.

Having it on the boat would be the issue.

But like you said, it would be incredibly unlikely that it was actually an issue.

I just think people should make informed decisions, and find copyright law very interesting.

 

[displacedtexan]

Could wrap it blue, but you'll have Sinister Diesel after you.

Amazing to me that a company who thinks R&D stands for Ripoff and Duplicate actually trademarked the color blue.

 

[Poser]

Its a patented design so its entirely unsurprising that they would tell you no. You maintain your brand identity and and value by not letting people use your patented tech (and Kuiu is synonymous with that camo pattern) for free.

That being said, realistically, they weren't going to sue you or come after you. In some respect, having people do things like this promotes the brand much the same way Pabst Blue Ribbon beer looks the other way at all of the indie rock bands who have based their logo on PBRs' (indie rockers drink PBRs), BUT, really? are you that much of a brand whore that you would spend thousands to "Kuiu up" your boat?

 

[kcormack]

Kuiu Vias is a subtle or maybe not-so-subtle take on Bob Fratzke's Winona knit Camo.

 

[def90]

Appears you have decided to purchase other gear moving forward based on Kuiu’s decision. Maybe check with each of the potential gear manufacturers if they will let you wrap your boat in their camouflage pattern before purchasing a single item.

Please update this thread and let the RS community know which company will allow you to wrap their boat (or other items) in their camouflage patterns. Would be helpful for all before making future purchases.

In any event - better sell all of your KUIU gear. ASAP.

I know. I realize I’m just being a little bitch. Just don’t understand why a company wouldn’t want free advertising.


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It's a trademarked pattern, if they let you wrap your boat in it for nothing then why would any manufacturer pay them to wrap their gear in it?

I'd be surprised if you found any company that has their own pattern that would respond to your letter in any different way.

 

[JF_Idaho]

Scs wraps posts licensed Kuiu camo and tags them in their posts. Buy from them, and wrap your boat.

Seems pretty simple.

 

[kevingm1987]

I assume their concern is their image. Lets say you take said boat out for a rip after having a dozen beers and hit another boat killing a family of 4 and their dog. You think it would be a good look for Kuiu to have they camo plastered all over the news?

 

[gabenzeke]

I assume their concern is their image. Lets say you take said boat out for a rip after having a dozen beers and hit another boat killing a family of 4 and their dog. You think it would be a good look for Kuiu to have they camo plastered all over the news?

How does having a company with a licensing agreement to wrap boats solve any of this? I don't think this type of reputational risk is what they're trying to prevent.

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[cuerro viejo]

How does having a company with a licensing agreement to wrap boats solve any of this? I don't think this type of reputational risk is what they're trying to prevent.

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If you bought the wrap from a licensed dealer, then you are legal as the licensee has express permission to produce the image in a vinyl wrap.

The OP just needs to find a wrap company that holders a license.

 

[kevingm1987]

How does having a company with a licensing agreement to wrap boats solve any of this? I don't think this type of reputational risk is what they're trying to prevent.

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Tell me a company that can wrap a boat in their pattern. They control the pattern, they control the boats that can get wrapped.

 

[Maverick1]

It's a trademarked pattern, if they let you wrap your boat in it for nothing then why would any manufacturer pay them to wrap their gear in it?

I'd be surprised if you found any company that has their own pattern that would respond to your letter in any different way.

Exactly.

 

[TandKHunting]

Pretty much all camouflage companies have some type of trademark / copyright. If you want to get a wrap, rifle coated, fabric for a pack, etc...you need to go through a licensed dealer / distributor. That's pretty standard in the hunting and tactical industry.

I would assume camo companies send cease and desists to protect the dealers / distributors that are paying them licensing fees. That's a much larger concern than someone crashing a boat into the marina after a couple of beers.

If they didn't enforce unauthorized use, their licensing partners would be pretty upset with the amount of money they are spending to use said pattern for commerce.

 

[gabenzeke]

If you bought the wrap from a licensed dealer, then you are legal as the licensee has express permission to produce the image in a vinyl wrap.

The OP just needs to find a wrap company that holders a license.

I think you misunderstood....I'm just saying licensing agreements aren't to protect from reputational risk. It's more to protect IP.

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[displacedtexan]

I think you misunderstood....I'm just saying licensing agreements aren't to protect from reputational risk. It's more to protect IP.

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And the intellectual property is what most people forget about.

 

[StupidLightweight]

After much consideration, I think a wrap in Muddy Girl camo makes the most sense.

 

[kwackkillncrew]

This outta look good

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[MuleyFever]

I assume their concern is their image.

You would be wrong. Companies have to protect their trademarks or they risk losing them.