Anyone done a Kuiu wrap on anything? Did you need permission?

AZ8

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OP should develop his own camo pattern. Spend the money on R&D, production, marketing, distribution, payroll, warehouse, insurance and licensing..... then have free reign on his boat!
 
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Once his boat is wrapped he has already ceased and desisted, right? It's not like he's talking about starting a business doing this for anyone who wants one. That also goes back to my don't ask don't tell comment. If he doesn't blast it around the internet and doxx himself there's a good chance word never makes it back to them that a dude in Utah has a Kuiu boat.
Having it on the boat would be the issue.

But like you said, it would be incredibly unlikely that it was actually an issue.

I just think people should make informed decisions, and find copyright law very interesting.
 

Poser

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Its a patented design so its entirely unsurprising that they would tell you no. You maintain your brand identity and and value by not letting people use your patented tech (and Kuiu is synonymous with that camo pattern) for free.

That being said, realistically, they weren't going to sue you or come after you. In some respect, having people do things like this promotes the brand much the same way Pabst Blue Ribbon beer looks the other way at all of the indie rock bands who have based their logo on PBRs' (indie rockers drink PBRs), BUT, really? are you that much of a brand whore that you would spend thousands to "Kuiu up" your boat?
 

kcormack

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Kuiu Vias is a subtle or maybe not-so-subtle take on Bob Fratzke's Winona knit Camo.

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Last edited:

def90

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Aug 12, 2020
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Colorado
Appears you have decided to purchase other gear moving forward based on Kuiu’s decision. Maybe check with each of the potential gear manufacturers if they will let you wrap your boat in their camouflage pattern before purchasing a single item.

Please update this thread and let the RS community know which company will allow you to wrap their boat (or other items) in their camouflage patterns. Would be helpful for all before making future purchases.

In any event - better sell all of your KUIU gear. ASAP.

I know. I realize I’m just being a little bitch. Just don’t understand why a company wouldn’t want free advertising.


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It's a trademarked pattern, if they let you wrap your boat in it for nothing then why would any manufacturer pay them to wrap their gear in it?

I'd be surprised if you found any company that has their own pattern that would respond to your letter in any different way.
 

kevingm1987

Lil-Rokslider
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Dec 1, 2023
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I assume their concern is their image. Lets say you take said boat out for a rip after having a dozen beers and hit another boat killing a family of 4 and their dog. You think it would be a good look for Kuiu to have they camo plastered all over the news?
 
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