I agree, sometimes on soft brass the bolt face just shows up. My 6 Creed would put an ejector mark on a Hornady case head at a starting charge. I didn't care about brass life so I went to a middle of the road charge and got 6 firings before the primer pockets started to loosen up.IMO, you're just looking at crappy Hornady brass. Nothing more.
Didn't clickers come from having the chamber:brass tolerances too tight though? That's the way I understood it with the Sherman Max BS I ended up in, with his new corrected "B reamers" blaming it on ADG and Gunwerks..That's a bummer there's that much expansion at the web! Seems like you're already into clicker territory with that brass just off the factory firing. I wouldn't be surprised if it will be prone to sticky extraction on every firing forward now.
My Sherman brass looked identical to that first firing, and I learned that using calipers is a rudimentary form of measurement for web growth. IIRC it needs to be taken with a micrometer using a .200" spacer block, and is still not 100% reliable. I think that's from the brass adhering to the chamber walls on firing, and has less to do with case head separation, but I could be wrong. I imagine if you're measuring and dial a consistent .002" shoulder bump, you'll get an average Hornady number of firings off that brass.
Interested to hear feedback on the web growth and if you develop clickers or not.