jeffpg
WKR
I’ll be the odd guy out, and suggest you narrow in on what terminal performance you want from the bullet and based on that choose the TYPE of bullet you want, and only then start looking at options.
Outside of coues whitetail in az or some western areas (is that you?), odds are for whitetail you are shooting a max of 300 yards, and probably much closer than that. Do you want a bullet with maximum wounding potential, then go with the eldm or another softer fragmenting match-type bullet. Sst’s, ballistic tips probably the next step down, followed by the various standard “pointed soft points” like core lokt, hornady whitetail, etc. Accubond or another bonded lead bullet will have a slightly smaller wound than those, and a copper mono like a ttsx or lrx will create the smallest wound, but likely wont carry enough downrange velocity to use at very long ranges. Even though they arent popular on this site, I personally like copper monos because I dont need the longer range and I find the smaller wound channel allows me to eat significantly more of the deer if I hit a shoulder. If you are shooting at longer range or you shoot 16 deer every year, maybe you have different priorities and would be better off with a different type of bullet. Once you figure out what TYPE of bullet you want, then try a couple of those options and see which is most available and shoots best in your gun, and go with that.
This is exactly how I approach the subject.