I am building a 280AI right now. I just need my Big Horn Origin Action to arrive and I am good to go.
How I got there:
1) I wanted a flat shooting cartridge that would be capable of taking everything in North America (except Grizzlies) at inside 400 yards (my person range limit).
2) I didn't want the excessive recoil of a 30 caliber magnum.
3) I didn't reload, I would have certsinly built a 7mm RM or 270 because ammo availability would be a huge factor.
4) Because I reload, I eliminated the 7mm RM because I didn't want to deal with a belt. That left the 270 and 280AI.
5) I picked the 280 AI to get close to 7mm RM with hand loads.
6) If Insm honest, I also picked the 280 AI because building a 270 would have felt like trying to build a custom Toyota Camry.
Caveat on Item #1 on my list: No Short Action cartridges seriously considered. I eliminated all the SAUM cartridges because of brass availability concerns. I eliminated the 6.8 Western because I don't have confidence it will survive past this initial launch during the pandemic. Skip ahead 10 years, if the 6.8 Western is going strong, it would be a serious contender. Winchester/Browning is trying to phase out the 270WSM for the 6.8 Western.