22-250 popularity and use

[Wyoming300]

The Hawkeye is the M77. Their website just says HAWKEYE, but the Hawkeye is the latest iteration of the M77.

The group of rifles listed under the 77 Series sub-heading are all the M77’s chambered in rimfire, pistol, and Hornet cartridges.

Marketing genius is not the phrase that comes to mind.

Your right there. Im no mba, but i think manufacturing would be much more streamlined and profits higher, if they had a standard m77 and a list of calibers, all the other features and options were custom order and available as accessories, instead of making 15 different models from the same 3 action sizes.

 

[Deere_Man]

Your right there. Im no mba, but i think manufacturing would be much more streamlined and profits higher, if they had a standard m77 and a list of calibers, all the other features and options were custom order and available as accessories, instead of making 15 different models from the same 3 action sizes.

It is muddled, a little bit. But hey, who am I to judge? They are the ones running a 700 million dollar company! Their strategy is working on me; I have a few of their products in regular rotation.