Zeiss goes woke???

[Travis Hobbs]

This is from Field Ethos Journal Instagram, apparently Zeiss sent out an internal memo to staffers regarding the Do’s and Dont’s of Social Media.
Screen Shot from the Memo-

 

[Fogalo]

That would be a shame - odd choice for a company with a hunting line.

Go woke go broke.

 

[Cameron.25]

What will they show now, bird watchers? Lol

 

[CJF]

I knew all the mass shootings were essentially linked to industry pro-staffers promoting adjustable cheek pieces. They should be ashamed.

 

[cuerro viejo]

Pretty clear cut social media policy.

I would of wrote same thing minus dead animals and you're photos. I see no problem with tasteful photos of dead animals and youth but this is all from a pure business perspective.

 

[ID_Matt]

I am sure glad they don't post any adjustable cheekpieces.... that would totally offend me. Who would have the nerve to post such an evil thing

 

[GSPHUNTER]

This, just like most of the stupid crap going around now with the Wacos in control will slowly fade away when the good guys are back in control after mid terms. Defund police is already making a reversal. Now that one was real stupid.

 

[Fogalo]

Didn’t zeiss make scopes with digital camo?

 

[flatlanderhuffandpuff]

Am I the only one who is more and more drawn to people are willing to spit in the eye of these kind of people? Like, "I hope you get offended by what I'm doing because you deserve the heartburn."

What a bunch of dandies.

 

[Wellsdw]

I have two pairs of Zeiss that I’ve been pleased with, obviously I’m not going to throw them in the whole trash can, but this would have me search for anothwr comparable product if I was in the market.

 

[Ratbeetle]

Get woke, go broke.

 

[Vandy321]

Anybody wanna buy a like new V4 4-16....

I can't support this.

 

[Kilboars]

Funny.

It’s like if you own a sports car your into illegal road racing.


Sent from my iPhone using Tapatalk

 

[gbflyer]

Don’t know them or own them. I have become very skeptical of anything like this. So many smear campaigns going on. These things get out and do immediate damage. Might just be some pissed off marketing dipstick. Until the CEO makes a statement I’d probably not concern myself with it.

 

[Ucsdryder]

Anybody wanna buy a like new V4 4-16....

I can't support this.

Are you so disgusted your going to smash it on the ground? If so, I’ll pay shipping!!!!

 

[theleo91386]

I think that's considered targeted marketing. They're trying to stay away from the urban warrior crowd and avoid the imagery that often casts hunters in a bad light (focusing on the hunt and not the kill). Unless the urban warrior crowd is a big sales demographic for them, it sounds like smart marketing.

 

[swavescatter]

So they want to focus on traditional hunting products, not on outfitting cosplayers?

I like this and will take a harder look at their products as I upgrade optics.

 

[Vandy321]

Are you so disgusted your going to smash it on the ground? If so, I’ll pay shipping!!!!

Who said "disgusted"? Putting words in my mouth? Does my opinion and decision to no longer support Zeiss hurt your feelings? Tell me more.

 

[GSPHUNTER]

I have two pairs of Zeiss that I’ve been pleased with, obviously I’m not going to throw them in the whole trash can, but this would have me search for anothwr comparable product if I was in the market.

This^

 

[mtnwrunner]

Not sure why they would need a pro staff any longer......