Would you buy this scope?

[RockAndSage]

I'm fine with every name being left off too but I might feel different if it was me or my business bringing this scope to market. I think if it was my company I'd want my company name on it.

This is an issue of balancing legit rights and needs to brand product, with having some taste.

A tasteful logo to mark accomplishment and branding is one thing - nobody's asking them to hide it.

In the same way I don't brand myself head-to-toe in labels, I don't want that $h*t all over my guns either. Quality and refinement don't shout. I don't want my guns looking like the back of some Berkley Subaru begging for approval and attention.

 

[nm.otter]

N

Post in thread 'Would you buy this scope?'

Jan 8, 2026

Smaller logo(s), and below centerline on the bell so you have to be close in order to read them.

• nm.otter

• 

 

[KHntr]

The whole conversation around what color and what the logo should look like is hilarious.

Sounds real reminiscent of ads occasionally seen looking for optics “wtb silver scope so it matches my barrel. Not fussy on brand or power”…

I could not care any less of what color the entire scope is, as long as it works.

Lazer engrave a big pink dick on the side and name it the Meat Pounder for all I care, if it works as advertised in the package promised then does it really matter what color the font is?!?!?!

 

[Kaleb]

This is an issue of balancing legit rights and needs to brand product, with having some taste.

A tasteful logo to mark accomplishment and branding is one thing - nobody's asking them to hide it.

In the same way I don't brand myself head-to-toe in labels, I don't want that $h*t all over my guns either. Quality and refinement don't shout. I don't want my guns looking like the back of some Berkley Subaru begging for approval and attention.

Like I said I'm fine with all of it being left off but I might feel different if it was me that got it brought to market. With a lens cover and tape I can completely delete any logo if I choose to. For the record I don't have a flat brim cap skinny jeans and stickers all over my truck either so I do understand where you're coming from. grin

 

[Kaleb]

The whole conversation around what color and what the logo should look like is hilarious.

Sounds real reminiscent of ads occasionally seen looking for optics “wtb silver scope so it matches my barrel. Not fussy on brand or power”…

I could not care any less of what color the entire scope is, as long as it works.

Lazer engrave a big pink dick on the side and name it the Meat Pounder for all I care, if it works as advertised in the package promised then does it really matter what color the font is?!?!?!

This is my point. I don't care what's on it one because it doesn't really matter and two I can cover it faster than I can make this reply.

 

[alexnelon]

We can drop the whole aesthetic topic at this point.

The whole range of opinions have been thrown out and they're all different and none of them really matter. It's not productive to argue back and forth about it.

 

[RockAndSage]

Lazer engrave a big pink dick on the side and name it the Meat Pounder for all I care, if it works as advertised in the package promised then does it really matter what color the font is?!?!?!

Dude, quit talking about your Prime Ministers - they don't work as advertised, anyhow.

Listen, joking aside - for those the issue matters to, it matters. For those it doesn't, it won't matter no matter how the conversation goes. We're voicing our preferences, as part of the market. A billboard of garish color will detract from our enjoyment and appreciation of these items we invest in. Not their utility. But it matters. And there's a pretty reasonable and wide window of what tasteful means. Big and garish is not it. Those who want big and garish can also pick up a paint pen and treat it like a toilet stall, pink big d*cks and all.

 

[RockAndSage]

I'm fine with all of it being left off

Nobody's asking for this.

I just don't want such a special scope, that I expect to spend several thousand dollars in acquiring examples of, to have the equivalent of purple hair and a nose ring begging for attention and approval.

Separate but related - look at all the major, quality optics brands. None of them have a giant logo on the bell. It's all tasteful symbols or font on the turrets or the ocular.

Go look.

Nightforce, Schmidt & Bender, Swarovski, Leupold, Leica, Vortex even - none of them have garish branding like that.

If someone doesn't think a giant logo on the bell will negatively impact perceived quality of that optic, they don't understand branding or people. It matters.

Marketing is not easy. And it's full of pitfalls. And it matters.

 

[alexnelon]

None of them have a giant logo on the bell. It's all tasteful symbols or font on the turrets or the ocular.

Leica and March both do.

 

[RockAndSage]

Leica and March both do.

I'll concede on March - and point out that an exception doesn't invalidate the rule or the utility other vastly more experienced scope brands have found in not treating their scopes like billboards. Leica's symbols on its optics though, even if on the bell, are the small, tasteful dot logo. Even Leupold just does the gold ring - tastefully.

 

[HuntHarder]

I think the orange branding makes the scope look gaudy.

And GHEYYYYYYY!

 

[Brandon.miller.4]

Ill toss in my .02. I agree that s2h should get credit for this scope. I also agree that the most tasteful branding is small in simple (think NF of nightforce). Anyone in the scope industru instantly recognizes it and associates with quality. Above all id love to see this scope take over the market. I couldn't care less if it was big and gaudy but im unashamedly utilitarian. The vast majority of the public do not see it the same way. Many people DO care what it looks like. I think a classy S2H of some sort would be a great compromise and let the box it comes in tell the story.