Don't worry. We have a plan for thisThe larger limiting factor for each is the educational gap. ("unusual" reticle, mils, weight, "don't all scopes hold zero?", etc).
Strong visual assets / vids are the key for a broader market that isn't willing to read through hundreds of forum pages with a willingness to have their minds changed. I hope they sell a metric shit ton of them
Welcome.Don't worry. We have a plan for this
Don't worry. We have a plan for this
Guys we're in this with S2H and the Rokslide folks because we are actually interested in transparency and we had a stated goal. The goal was to produce the best backcountry hunting on the market. To truly be the best you need to hit all the points that have been hammered home throughout this post but where most other brands fall short is a HUGE consideration in terms of making the "best". To be the best it needs to be available to everyone, not just the elite. We have shared costs and accepted low margin as said before in the thread to hit the goal of $999 and we are not going to arbitrarily raise that price. If there are changes in manufacturing, duties, tariffs, inflation, etc yes there is a chance the scope price changes down the line. But you're never going to see us raise it "just because".
Ryan, Jake, and Form are great people, friends, and give a damn about what's best for hunting and the outdoors. We're more than proud to come together on this project! Wait till you guys see all the fun videos and podcasts we have planned about this product
We'll order the dumptrucks now. This is is the fastest way to deliver AND we know they can handle being dumped out of the bucket
While I have your ear, I’d like to put in a free comment that’s worth exactly what you paid for it
. I understand that down the road S2H might want to do some more scopes through ZT, but additional options are never a bad idea. 
swfa.com
Nothing is out of the question! However we have our sights (pun intended) focused on the one project for now. As soon as you start thinking of the POSSIBILTIES you lose sight of the project at hand. We're going to get this scope done right, support you, the buyers, and once all that is good and all the dust has settled we can hit the brainstorming board againWhile I have your ear, I’d like to put in a free comment that’s worth exactly what you paid for it
If there’s a chance you could come close to competing to SWFA on some basic dial-able scopes, that’d be awesome! I’m sure you already know, but the fixed 6x, 10x, and 3-9x SWFAs are loved by many here. They are no frills scopes. If there was any way you could take some existing models of yours and get them to pass a drop eval by Form, I’d think you’d sell a pile of them. There is no competitor to what SWFA offers, and we’d love another option. Something basic like their Mil-Quad reticle is pretty good. I’ll drop a link!
SS 6x42 30mm MQ GEN 2 - Zero Stop
In sub-zero temperatures or searing desert heat (-50 degrees to +130 degrees Fahrenheit, and altitudes of 30,000 feet to depths of 15 feet in salt water) the waterproof, shockproof, fogproof SS performs. Whatever the weapon, from .223 to .50 BMG, the SS handles the recoil. Whatever the target...
We want to get this right just as bad as everyone else. We are trusting @Formidilosus to handle the test and let us know when it has his stamp of approval. And from everything we have seen so far we are trending good. Once the test is completed it is a 6 month lead time from the factory and as some have mentioned, shipping and customs can add some time to that. We would LOVE for it to be ready for fall hunting season. Myself, I am dying to run one this fall. But it all comes back to doing it right. We trust form to tell us when it's good and from there we can only do so much. Assuming all goes well, which we expect, the original estimates of Sept-Jan sound good but that's with no hiccups so take it with a grain of salt.
No. No more "let's start another thread." Please.
Someone tell @Ryan Avery the internet in his living room sucks. I can only respond to 1 of you every 3 minutes This is exactly why some people can make millions marketing things online and some can't. Unfortunately I'm not cut out for it. We literally have two separate threads going for this scope in its current state and nothing has been said to be definitely coming. At least not soon enough to be ordering. Yes a smaller one was mentioned but this one isn't even out yet...lol The scope in discussion was said to be 6 plus months out at best. Again all the updates are already going on in the thread for this specific scope.
