FWIW, I'm Gen X but have switched my viewpoint due to peoples' pictures and analysis. Not in protest. And if someone comes up with better analysis and support for another method, I'm open to hearing it and changing my mind - again.
A few thoughts. First, one point to the "RS shift" is that even if a particular cartridge and bullet weight could be suitable, that doesn't necessarily mean it can't be improved - for a situation or shooter. Second, I don't think that there is any push that this "new way of thinking" is limited to sub 100 gr bullets. The 140gr TMK in 6.5 CM is an example. Third, I'm not sure about the "for which they were not intended" comment, as the "match bullets" are inferior to "hunting bullets" has been addressed numerous times. And finally, as far as ranges and speed in relation to an animal moving, I think that the "RS shift" is not limited to LR hunting, and the risk of animal movement or wind shift is present with any caliber or bullet, but probably reduced for the high BC projectiles that are being used.