Some people are rich rich and some really don't like vortex. Personally I have no issues with them as my niece and nephew's 6.5 prc have the viper scope on there's. Its actually pretty clear and not bad of a scope at all, shots and tracts well. A lot of people give vortex a bad name. I have used some Vortex stuff from others and not bad. And for lifetime unconditional warranty, I mean, how can you not like that. The few videos I seen of the Ranger binos were decent and seemed fairly clear. I went ahead and ordered them and some new pelican vault cases. Cabelas/Bass pro have a big hunting sale right now and the cases I believe are definitely worth the sale price. And i need a tsa case anyway for an upcoming hunt out west.