SWFA website updated; More to come in 2024

[goalie]

They probably looked at the rokstok thread and said no way are we giving these people a timeline

Um, there's no issue if you give a timeline then stick to it......

 

[Birch1996]

I think vortex is trash personally. Leupold has been pretty good to me so far. I stand by the world ending optics I would take is a swfa 10x /tract torc/or leupold mark 4

 

[BLJ]

They probably do have a guess they just don't feel they need to share it with you

Sent from my SM-S926U using Tapatalk

What about the people who have been waiting years on warranty claims? Would they not be entitled to some info?

 

[NVUplandHunter]

A few people have made comments that "Roksliders" probably make up a very small portion of SWFA sales. I find that laughable. No "normal" hunter is buying a 3-15 SWFA for $650 when they can buy a Leupold VX3 or a Vortex whatever for similar money. Normal people will buy those two WAAAAY before SWFA.

I would bet that Roksliders and readers of similar forums ARE the SWFA customer base for the most part.

I would be inclined to agree. I found out about SWFA years and years ago on YouTube. Some dude shooting 1000yds with a 10x sitting on a .308 not some magazine or tv show or social media post or anything mainstream. They don’t advertise like other companies and you gotta seek them out and know what you’re buying.

I think the major marketing teams of the top companies have everyone convinced you gotta spend big one for quality and that anything besides their products is crap. I wouldn’t be surprised if most people looked at SWFA as a Walmart or Big5 type scope.

 

[Marbles]

Um, there's no issue if you give a timeline then stick to it......

But, when you are depending on other companies, that thread demonstrates that sticking to a timeline is not always possible.

Perhaps, there is a pile of 3-9s waiting to leave a warehouse on the west coast, but being held by the manufacture until debts are paid. SWFA has been overly go historically at honoring back orders at the lowest price during the backorder period, I bet that kind of stand up behaviour hasn't been kind to their bottom line. I bet they don't want to tell those on the backorder list it is full current price (which is what they should probably do if doing "business things") and just be glad you are at the front of the line.

 

[ElPollo]

A few people have made comments that "Roksliders" probably make up a very small portion of SWFA sales. I find that laughable. No "normal" hunter is buying a 3-15 SWFA for $650 when they can buy a Leupold VX3 or a Vortex whatever for similar money. Normal people will buy those two WAAAAY before SWFA.

I would bet that Roksliders and readers of similar forums ARE the SWFA customer base for the most part.

Back when I was a “normal person” I kept wondering why my zero was shifting all over the place and was annoyed that I kept having to spend money on ammo to rezero all the time. Now my zero holds but I spend way more money on ammo.

 

[realunlucky]

What about the people who have been waiting years on warranty claims? Would they not be entitled to some info?

Why would it change the outcome? You'll get it when you get it.

Not a top tier customer service approach but at this point you have zero options but to wait it out and they know it.

Would you be more or less aggravated if they told you a replacement was a 2 year prospect? That's a hard pill to swallow and no customer representative wants to relay that information.

 

[Runwilderness]

Um, there's no issue if you give a timeline then stick to it......

As many people have pointed out, subcontracted manufacturing within a global supply chain is non trivial. Lots of things can go wrong when you own and control all of the pieces, more can go wrong when you don’t. Even if the delivery is on time 9/10 times, people wil be pissed if they promise one date then it slips. No upside for them. See the Rokstok thread. Promising a 90 day delivery timeline likely jacked up early sales…but people would be bitching far less if they got their stock in 1 year having assumed it would take 18 months, rather than tbd month after month delays when they planned to dial in and then hunt with the stock.

 

[Eluder]

A few people have made comments that "Roksliders" probably make up a very small portion of SWFA sales. I find that laughable. No "normal" hunter is buying a 3-15 SWFA for $650 when they can buy a Leupold VX3 or a Vortex whatever for similar money. Normal people will buy those two WAAAAY before SWFA.

I would bet that Roksliders and readers of similar forums ARE the SWFA customer base for the most part.

Do you think hunters make up the majority of a tactical scope brand's customer base? I could be off base, but I am betting that we don't.

I bet the average 3-15 SWFA customer is a forum-using newbie sport shooter who was told to buy a 10x fixed scope on one of the pro-SWFA non-hunting forums after complaining about having to spend $1200-1500 to check all his boxes. Like most of us, he wanted more bells and whistles than the 10x fixed scope and convinced himself that he could spend a little more than he had planned. There was no way he was spending 3x the money on a scope than the rifle he had just bought, though. Ultimately, he forked over $750 and got a reliable variable-powered scope... that's kinda ugly with large turrets.

 

[BLJ]

Why would it change the outcome? You'll get it when you get it.

Not a top tier customer service approach but at this point you have zero options but to wait it out and they know it.

Would you be more or less aggravated if they told you a replacement was a 2 year prospect? That's a hard pill to swallow and no customer representative wants to relay that information.

Being frustrated about the truth is way better than being frustrated by silence. IMO.
And if people would have known it was going to be 2 years, they could have moved on.

Say a $300 refund for a 6x and $2 a day saved for the last 2 years. $1k opens up quite a few options.

And I’ve never worked in customer service, but I would assume that relaying difficult information to paying customers is part of the deal. IMO.

 

[BLJ]

And I’m not jabbing or wanting to argue with you @realunlucky. Just to clarify.
Just stating my perspective.

 

[IDMONK]

IMO they got just as many of the 6X models as they did the rest, howeverhave so many back orders and warranty claims on these models they need ANOTHER full shipment to both fulfil orders on a wait list AND have enough to sell at a new launch to everyone else. I wouldn’t want to launch a new product and not have enough to go around. Not to mention that the gen 2 is now not the exact same model that people have been on a list for so they have to contact everyone and confirm they are OK with a updated model before they can fulfill the orders. It’s a mess for sure, probably not as easy as some on here make it out. Still sucks, but it is what it is. I just ordered a new 10X, they are my favorite model they make. I think a zero stop, capped turrets, and a WAY better turret screw is huge for a $300 scope that functions correctly. Something scopes that cost 5Xs that with all the low profile turrets, NASA glass, weight of a feather, ect. Ect. Ect. Can’t do. I’m excited for these new offerings.

 

[Jason Snyder]

What about the people who have been waiting years on warranty claims? Would they not be entitled to some info?

One would think.

 

[Jason Snyder]

Would you be more or less aggravated if they told you a replacement was a 2 year prospect? That's a hard pill to swallow and no customer representative wants to relay that information.

But it’s absolutely the right thing to do.

 

[Formidilosus]

IMO they got just as many of the 6X models as they did the rest, howeverhave so many back orders and warranty claims on these models

Not just you- but why are people making up things they do not know? Do you know how many warranty claims they have? Have you actually read the threads on the top few forums and counted the separate users that have a scope warranty?

Maybe it’s thousands (no), and maybe it’s 10 (closer), but making stuff up doesn’t help anyone.

 

[Formidilosus]

Do you think hunters make up the majority of a tactical scope brand's customer base?

In the US market- yes. SWFA never had a backordered scope issues until 24hour campfire and Rokslide users started using them- that’s reality.

 

[BRTreedogs]

Not just you- but why are people making up things they do not know? Do you know how many warranty claims they have? Have you actually read the threads on the top few forums and counted the separate users that have a scope warranty?

Maybe it’s thousands (no), and maybe it’s 10 (closer), but making stuff up doesn’t help anyone.

It would be real neat if SWFA say maybe put some info out there.

 

[BLJ]

Not just you- but why are people making up things they do not know? Do you know how many warranty claims they have? Have you actually read the threads on the top few forums and counted the separate users that have a scope warranty?

Maybe it’s thousands (no), and maybe it’s 10 (closer), but making stuff up doesn’t help anyone.

1000 or 10 doesn’t matter.
Zero answers over a 2 year period on a “lifetime” warranty item ain’t good.

 

[Eluder]

In the US market- yes. SWFA never had a backordered scope issues until 24hour campfire and Rokslide users started using them- that’s reality.

Fair data point, that seemed to be what tipped the scale. The 6x and 3-9 were the ones with stock issues most of what I saw.

I'd be curious to see actual numbers, but we never will.

 

[IDMONK]

Not just you- but why are people making up things they do not know? Do you know how many warranty claims they have? Have you actually read the threads on the top few forums and counted the separate users that have a scope warranty?

Maybe it’s thousands (no), and maybe it’s 10 (closer), but making stuff up doesn’t help anyone.

After reading a lot of threads over the last few years, I would guess they have far more back orders than warranty issues, nonetheless obligations to fulfill. Again full disclosure, I know nothing for fact, purely speculation.