SWFA business model?

[BjornF16]

Sweet!...but why did they cancel my 1-6HD?

 

[SDHNTR]

Wow, who would have ever seen this coming? Copied and pasted from another forum.

So I asked SWFA if they were closing. This is the response I got. They said it was fine if I posted their response.

SWFA, Inc. is a family owned and operated business, specializing in hunting and shooting related products since 1973. In the 1970's we had a single retail location, in the 1980's and 1990's we were a traveling company (roughly 110 gun shows per year), in the 2000's we transformed into a mail-order operation, in 2014 we went back to operating a retail store alongside of our mail order operation. We've always evolved with the market and technology.

During this timeline for SWFA, Inc., an unforeseen fork in the road occurred in 1994 when we acquired the exclusive rights to the "Super Sniper" riflescope line of optics. The line consisted of four models (10x42, 10x42M, 16x42 and 20x42). SWFA, Inc. had always treated the Super Sniper products as it did other product lines by offering them for sale as a retailer.

As years went by, we expanded the line to include a 6x42, 12x42, as well as scope rings and mounts. In 2010, we developed our patented Mil-Quad reticle to be an improvement over the standard USMC Mil-Dot reticle. Prior to marketing the new reticle concept, we officially took complete ownership of the "Super Sniper" line of scopes. The first thing we did was start our own branding by developing the logo and changing the name from "Super Sniper" to "SWFA-SS". We expanded the line further by introducing four new HD models (10x42HD, 1-4xHD 3-9xHD, 5-20xHD). As the SWFA-SS line of optics continued expanding, so did the need for resources to keep up with the growing SWFA-SS brand.

As of today, SWFA, Inc. is in the process of transitioning from being a retailer of many different brands, to solely being a manufacturer/retailer of our in house line of products in order to fully concentrate resources to the continued growth, expansion, and success of the SWFA-SS brand.

Regards,

Wendy
Customer Service/ Accounting Manager

Interesting. Sounds like the right move given the demand.

 

[Balderdash]

Thanks for posting the update. Good for them. Interested to see how their future unfolds. I'd imagine that their scope lines will expand, which will likely cost me a lot of money.

I rarely bought anything from them outside of their in house brand, so I think it's a good move for them.

 

[CorbLand]

I can say, I saw that coming.

 

[Fartrell Cluggins]

They have some good prices on their remaining stock.

 

[nobody]

Wow, who would have ever seen this coming? Copied and pasted from another forum.

So I asked SWFA if they were closing. This is the response I got. They said it was fine if I posted their response.

SWFA, Inc. is a family owned and operated business, specializing in hunting and shooting related products since 1973. In the 1970's we had a single retail location, in the 1980's and 1990's we were a traveling company (roughly 110 gun shows per year), in the 2000's we transformed into a mail-order operation, in 2014 we went back to operating a retail store alongside of our mail order operation. We've always evolved with the market and technology.

During this timeline for SWFA, Inc., an unforeseen fork in the road occurred in 1994 when we acquired the exclusive rights to the "Super Sniper" riflescope line of optics. The line consisted of four models (10x42, 10x42M, 16x42 and 20x42). SWFA, Inc. had always treated the Super Sniper products as it did other product lines by offering them for sale as a retailer.

As years went by, we expanded the line to include a 6x42, 12x42, as well as scope rings and mounts. In 2010, we developed our patented Mil-Quad reticle to be an improvement over the standard USMC Mil-Dot reticle. Prior to marketing the new reticle concept, we officially took complete ownership of the "Super Sniper" line of scopes. The first thing we did was start our own branding by developing the logo and changing the name from "Super Sniper" to "SWFA-SS". We expanded the line further by introducing four new HD models (10x42HD, 1-4xHD 3-9xHD, 5-20xHD). As the SWFA-SS line of optics continued expanding, so did the need for resources to keep up with the growing SWFA-SS brand.

As of today, SWFA, Inc. is in the process of transitioning from being a retailer of many different brands, to solely being a manufacturer/retailer of our in house line of products in order to fully concentrate resources to the continued growth, expansion, and success of the SWFA-SS brand.

Regards,

Wendy
Customer Service/ Accounting Manager

Thanks for sharing, this is great to see and cool to hear there’s that much support for their brand

 

[ETtikka]

Well this clears up a lot of conspiracy theories

 

[OdinIII]

I hope one outcome of their concentration on the SWFA line of scopes is that all models become available for immediate shipment.

 

[Fartrell Cluggins]

I ordered about $500 worth of stuff from them yesterday. Some of their sale prices are very good. Low quantities on some items, otherwise I would have done more damage.

 

[Balderdash]

I ordered about $500 worth of stuff from them yesterday. Some of their sale prices are very good. Low quantities on some items, otherwise I would have done more damage.

I recently picked up a couple more 6x's for some rimfires and another 3-15 on a good sale, but now I'm inclined to wait and see if any new models or redesigns are going to be offered.

I'm hopeful that a 2-12 HD with capped or locking turrets is in the works. I wouldn't mind seeing the 3-9, 6X and 3-15 available with a low profile elevation turret and capped windage.

 

[Fartrell Cluggins]

I recently picked up a couple more 6x's for some rimfires and another 3-15 on a good sale, but now I'm inclined to wait and see if any new models or redesigns are going to be offered.

I'm hopeful that a 2-12 HD with capped or locking turrets is in the works. I wouldn't mind seeing the 3-9, 6X and 3-15 available with a low profile elevation turret and capped windage.

I have a hunch that we will see some low capped turret models.

 

[AlpineAssassin907]

Random question, I might have missed it on this thread if someone could help me out. I placed a back order for a UL 2.5-10, it already shows as pending on my statement, & someone told me SWFA doesn’t charge your card or show as pending until it’s ready to be shipped?