SWFA business model?

[Formidilosus]

The reality is that when viewed as a whole, as an aiming device, there are no other scopes like the SWFA 6x and 3-9x. They are unique in what they offer and do.


It is silly that no company is interested in trying to compete with them.

 

[BjornF16]

I guess nobody has tried to order something from Nightforce lately...

I have ordered directly from NF using their MIL/LEO program.

6 weeks to receive SHV 4-14x50F1 and NX8 4-32.

48 week wait for NXS 2.5-10x42 (so I'm down to about 40 weeks now)

Sheesh! WTH can't NF get it's act together!

 

[MattB]

Winner winner.

That is not nearly as steamy as a good conspiracy theory.

 

[BjornF16]

Perhaps SWFA has arrangement for LOW to crank out scopes during low activity periods...?

Basically from what I've been told the actual SWFA production was small potatoes, they have seen a large surge in popularity based in @Formidilosus recommendations. But since they were previously small potatoes the actual manufacturer doesn't care as much about filling there newer larger orders because they are chasing the money of the other larger more consistent players. Basically they will switch over to swfa when they get around to it.

Winner winner.

This is basically what I was trying to infer...perhaps SWFA scopes produced on a "time available" basis in order to keep cost down.

With COVID shutdowns, I imagine LOW is busy catching up on their big customers and SWFA is just small beans.

 

[Ryan Avery]

SWFA is a scope, that only its mother loves. Yeah, it dials but damn it's Fugly...

There is a YUGE gap in the market that an optics company could own... if they only listened

 

[BjornF16]

At one time, @Formidilosus said he could do a special order with NF for a custom reticle...I'm game.

How many others?

Which scope?...SHV 4-14 F1?

 

[slowelk]

At one time, @Formidilosus said he could do a special order with NF for a reticle...I'm game.

How many others?

Which scope?...SHV 4-14 F1?

A reticle they already a make?

 

[BjornF16]

A reticle they already a make?

No...a custom reticle

 

[slowelk]

No...a custom reticle

Was it you that asked NF about the THLR reticle and they replied that they wouldn't use a competitor's reticle?

How about a Mil-R reticle with .25 mil hashes in the first mil vs .5 mil. That reticle is very usable at 4x in the atacr 4-16.

 

[BjornF16]

Was it you that asked NF about the THLR reticle and they replied that they wouldn't use a competitor's reticle?

How about a Mil-R reticle with .25 mil hashes in the first mil vs .5 mil. That reticle is very usable at 4x in the atacr 4-16.

ja...that was me.

Does that reticle have the narrower thin reticles lines for windage?

 

[slowelk]

ja...that was me.

Does that reticle have the narrower thin reticles lines for windage?

 

[BjornF16]

View attachment 421596

Remove the ranging reticle in lower right quadrant, fill in the arrows to be solid, remove 6 o'clock post and extend reticle lower, add arrow at 12 o'clock

I could use that...

edit: and 1/4 hash marks as you suggest for the first mil

Edit 2: In reviewing Form's THLR scope review, I think I'd modify the above slightly:
1. Smaller center cross - 0 - .2 mil square (only illuminated component)
2. Gap between .2 - .4 mil (light wind)
3. Reticle line between .4 - .8 mil with hash at .6 (medium wind)
4. Thicker reticle line between .8 - 1.4 mil with .2 hash marks (high wind)
5. Back to normal reticle line after 1.4 mil
6. Cease reticle and begin thick pointer bar at 4 mil

 

[SDHNTR]

I guess nobody has tried to order something from Nightforce lately...

Yeah, I've bought 4 of those in that last 3 months. Every one arrived on my doorstep inside of 5 days.

 

[SDHNTR]

Basically from what I've been told the actual SWFA production was small potatoes, they have seen a large surge in popularity based in @Formidilosus recommendations. But since they were previously small potatoes the actual manufacturer doesn't care as much about filling there newer larger orders because they are chasing the money of the other larger more consistent players. Basically they will switch over to swfa when they get around to it.

That makes sense. I figures it had to be one of two things: 1. They are playing us fools with their "backorder" shenanigans as a means of inventory control, or 2. They are low man on the totem pole. #2 makes sense.

 

[SDHNTR]

SWFA is a scope, that only its mother loves. Yeah, it dials but damn it's Fugly...

There is a YUGE gap in the market that an optics company could own... if they only listened

This has been my gripe for the last couple years. Scope manufacturers aren't listening! And in their defense, they don't have to! We vote with our wallets, keep buying what's out there and accept existing compromises like its OK.

 

[sndmn11]

Yeah, I've bought 4 of those in that last 3 months. Every one arrived on my doorstep inside of 5 days.

What models? I've heard the same thing from Sean last week as a few months ago; similar to what @BjornF16 says above, "a couple months".

 

[Formidilosus]

How about a Mil-R reticle with .25 mil hashes in the first mil vs .5 mil. That reticle is very usable at 4x in the atacr 4-16.

.25 mil hashes is going backwards. The beauty and advantage of mil is the base ten system, not quarters. Quarters breaks the system back into MOA thinking.

 

[Formidilosus]

This has been my gripe for the last couple years. Scope manufacturers aren't listening!

The problem is that they do listen…. To the mass market, that have no idea what they need or want- example .25 mil hashes. And that’s not a knock on anyone, but it is an example of the problem. The customers ask for things based on feelings, not skill or data. Another is massive zoom ranges- why? What advantage does a 4-32x offer anyone in the field that overcome the massive disadvantages?
PRS shooters routinely state that they shoot almsot all shots at 12-14x, and never below 10x- why the fuq do they demand huge zoom ranges with a reticle that can’t be used at low powers?


Etc etc.

 

[slowelk]

.25 mil hashes is going backwards. The beauty and advantage of mil is the base ten system, not quarters. Quarters breaks the system back into MOA thinking.

Good point. I'm still new to Mils, so it's a good a reminder that increments need to be base 10 along with everything else.

 

[BjornF16]

How about something like this?