tt_johnsclist
WKR
- Joined
- May 25, 2018
- Messages
- 508
Spot on. The sad irony is the the product the hunting industry is selling is a public resource, and a limited one at that. The more customers they add to the base the more it destroys the product they are ultimately making a living from. Great short-term strategy to sell public hunting information to grow and profit from YouTube clicks, merch, and sponsorships, but not exactly the best long term proposition.
This thread has lost its way.
The business strategy is strengthen the brand by growing the customer base, e.g. hunters who have never hunted the inter-mountain western states, extracting their disposable income, and then eventually selling the name and the brand.
The revenue stream will come from these new-to-the-west hunters. Legacy hunters angry about posting information will more than likely already have matured hunting tactics and equipment and their anger will not need considered. Hunting being a generational pursuit, the customer base feeds on itself, a generation of hunters who watch their father visit web sites to plan an application strategy will do the same thing when they come of age. Solid Blue Ocean Business strategy.
Customers who have never hunted the inter-mountain west will have no idea they are hunting in a unit degraded by marketing strategies.