Their solution is to just silence who they can, and market even harder to the fan boys, via popular influencers.
Here’s a simple view point. Optics are possibly the most important part of western hunting. If you’re willing to use 5th tier vortex optics, just to catch a paycheck, you have absolute no interest in using “the best”. And then that can relate to literally everything else they push out to their followers.
Some of their gear may actually be the best or equal to it. But that’s just happen stance. If you’ll settle on your optics, you’ll settle on anything for the right amount of money.
Were starting to see through the crap, and they’re not thrilled when it gets pointed out IMO
These dudes are legit killers, and they just need something “good enough”, that they can get paid for using, and they’ll still get the job done. Then push that product like it was the reason they accomplished their goals.