The only KUIU that I own are some dry bags I picked up for 75% off and half of which promptly ripped. I have looked at and felt most of the stuff; I don't like it from that aspect so I'm not go to go farther and buy it. I don't trust the packs; great theory but too fragile IMO. BUT even as abrasive as he is, I am always drawn to the KUIU freight train. Jason is a marketing genius (or he actually listens to one). He caters to the elite...partnering up with Remington he exposes his BRAND to MILLIONS more Joe Lunchbox wannabe elite guys out there. If one percent of the lets say one million (conservatively) people Remington touches with this joint venture, there's 10,000 new KUIU customers. And what does this cost him? Remington GIVES him a few rifles for his "expertise". Look at the caliber for goodness sakes! The 6.5 Creedmore sucks ballistically compared to a 6.5-284, 6.5 or 7mm SAUM, heck even a 260 or 7mm-08. It's a hipster caliber, it's the "in" thing; a round designed to shoot steel with an AR-15. Genius--don't pick the best tool for the job, pick what will get you the most EXPOSURE...the dude is the modern P.T. Barnum; it is amazing to watch.
It's WAY over priced but the profits will more than pay for his next "R&D" write off hunt for Desert Sheep or Marco Polo...amazing.
It's WAY over priced but the profits will more than pay for his next "R&D" write off hunt for Desert Sheep or Marco Polo...amazing.