New gear prices!

Joined
May 9, 2017
Messages
74
Location
Minnesota
I love gear...or following gear to see the new technologies (same with trucks!). However, I have begun to find it comical with the new items from brands such as Kuiu and Sitka, specifically the cost. For example, Kuiu with the Artuk parka for $1299! I know that they need to continually come out with new items to keep up and keep buyer interest and I understand the value of being warm and dry, but geez that's a lot of money.
 
There are some folks that consider that pocket change. It's all relative. Somebody will buy them.
 
I had to look it up. That’s pricey, but they literally advertise it for the arctic. The one review is a product testing outfitter in Canada who describes -50 temps. Doesn’t seem intended for the lower 48, so their target demographic isn’t for the vast majority of hunters anyway. To me, that’s like looking at f150 technology and then commenting how expensive a ford GT is 🤣
 
It doesn't matter what activity you are talking about, golf, cycling, hunting or fishing, lots of people are only happy when they have the most expensive gear money can buy. Its all about the brand and making sure the logo stands out so all can see. The manufacturers love these people.
 
Just took a look at Kuiu’s web page for the Artuk parka. It’s certainly an impressive piece of gear.

But the question I would have is how do you really differentiate amongst their cold weather jackets? They all seem to merge into “it’s cold as heck so I’ll just buy the most I can afford”
 
If you think everything is expensive now, just wait. Prices have jumped 15-35% since the tariffs went into effect and it's just getting started...again. Biden inflation and now Trump inflation. You just can't win.
 
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