RyanWillis
FNG
I got this email in response from First Lite about Cipher last week:
Thank you for reaching out. Cipher unfortunately has been discontinued. Our product development team felt that some significant improvements could be made therein. Typical to the way we like to operate here at First Lite, if we can improve on an existing product/camouflage colorway we will not hesitate. We demand the utmost performance out of all of our products from the gear itself to the camouflage printed on our products and the way in which your quarry views it. For this reason we felt it was necessary to discontinue Cipher pending the release of our new Cerca camouflage colorway! We no longer have any Cipher available for sale. Please view the link below to reference our new Cerca colorway!
BUT today I saw this on Scheels.com:
All Cipher items do say “Pre-order now to reserve your gear with an estimated ship date of 12/8/2023”
So maybe our complaints about Cipher leaving were heard and they’re bringing it back in a way that is good for them and Scheels.
Thank you for reaching out. Cipher unfortunately has been discontinued. Our product development team felt that some significant improvements could be made therein. Typical to the way we like to operate here at First Lite, if we can improve on an existing product/camouflage colorway we will not hesitate. We demand the utmost performance out of all of our products from the gear itself to the camouflage printed on our products and the way in which your quarry views it. For this reason we felt it was necessary to discontinue Cipher pending the release of our new Cerca camouflage colorway! We no longer have any Cipher available for sale. Please view the link below to reference our new Cerca colorway!
BUT today I saw this on Scheels.com:
CIPHER™
SCHEELS EXCLUSIVE PATTERN
First Lite's Cipher pattern leverages the proven working principals of Fusion and applies them to landscape palettes with less color. Cipher emphasizes the narrower color spectrum found during the autumn and winter months in both hardwood and western environments. With its muted coloration and Fusion-inspired DNA, Cipher is a deadly weapon in every hunter's arsenal.All Cipher items do say “Pre-order now to reserve your gear with an estimated ship date of 12/8/2023”
So maybe our complaints about Cipher leaving were heard and they’re bringing it back in a way that is good for them and Scheels.