Okay, I'll say it.
(donning flameproof suit...)
I've now owned two mint SLC's and sold them both. I realize that's heresy on this forum, but SLC's don't work for everyone. I find them to be chunky and poorly balanced in the hands and they have one of the worst focus wheels I've used on binoculars at any price. Both of mine were sticky and the one knock you'll always hear about Swaros are their sticky focus wheels. Why Swaro hasn't addressed this common issue (you read about it all the time) is beyond me. The other issue is the focus wheel is very close to the eyepieces and you nearly have to touch your forehead to use the focus wheel.
Image quality isn't everything. On that point alone, they stack up well vs. just about anything else, but there are other features that become increasingly important the longer you use a pair of binoculars. Eye relief, handling, weight and balance, eye cup size and shape and material, focus wheel position and direction and speed and smoothness, etc.
For my eyes, Conquest HD's resolve as well and perhaps even slightly better than SLC's. Again, that's to my eyes. I conducted extensive tests side by sided on tripods at multiple targets over many days to finally reach this conclusion. Bright light, dim light, dawn, dusk, fog, rain. I had both the SLC's and a pair of Conquest HD's (both 10x42) for weeks while I was doing all my testing last year. The Conquests stayed and the SLC's were sold. I liked the handling, the image and the focus wheel better on the Conquests.
If folks like their SLC's and think they are the bomb, then I'm happy for them. They are great binoculars. But not everyone - given the chance to test a bunch of competitive bins - will choose them, for a variety of reasons.
I think one reason Swaros are so well regarded is (well a couple reasons) - 1) they are superb instruments, 2) they are generally the most expensive and people for better or worse relate quality to price, 3) they have a following so that leads people to think there is no reason to try anything else, and 4) because they are often the 1st pair of really good quality binoculars anyone tries, and the "wow" factor sticks with them.
Those are my thoughts based on a year of buying and selling and testing about 20+ pairs of $600-$1600 binoculars. I don't expect folks to agree and that's fine, but that is my own personal experience.