I disagree. The exact reason why you hear nightforce, trijicon, and SWFA recommended here so frequently is because it is not an emotional response. It’s because they work, and hold up to long-term use and abuse from people who actually use them hard and shoot a lot. It’s the exact opposite of an emotional response.
What did you want to hear? I use Leopold because Pappy said in 1982 that gold rings are the best? Or, I use Zeiss or Swaro because oooh those Europeans know their glass? Those are emotional statements.