I can tell you from a new hunters perspective, influencers serve a purpose.
Not all of us have a built in network of hunters to lean on for our education and influencers fill that role for more people than you believe they do. The problem is, I’m sure they get paid commensurate with that influence.
For the non-initiated; we buy what they tell us to buy. No different than the weight any traditional hunter puts on their mentors recommendation. The only difference is the discernment necessary to filter through the bullshit influencers who pander for a dollar. If I had a real world hunting mentor their word would be gospel regardless of influencers but most of us don’t have that.
To discredit their influence on hunting over the next 20 years is pure folly imo. John Dudley taught me how to shoot a bow for crying out loud and 3 months later I was blessed to fill my freezer with my first buck and if price weren’t an obstacle, a PSE Levitate would have been my first bow.
Do bow shops offer free lessons after purchase? Margins are thin all around my friend and they are on to the next potential purchaser as soon as the card clears. That isn’t to say there aren’t shops who do that but if there are, they aren’t in my neck of the woods.
The industry is changing whether you like it or not.
Only time will tell whether their influence on hunting is a positive one. I can say however, without reservation that it has been a positive one for me.
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