Liberty CEO Trolls North Face

[ewade07]

i own a NorthFace shirt.....better throw it right in the trash now

 

[Poser]

Their response.

Our Position on Co-Branding | The North Face

The North Face is an outdoor company with a deep connection to wild places.

www.thenorthface.com

I speed read it, but sounds like it was a formal “co branding” request, not just a request to have the company logo added to the jackets (which you could get done for cheaper by a 3rd party). If that’s the case, I can see why they might not accept the request. From what I’ve seen, TNF will co brand with Ski Patrol for certain ski areas. They do that with a local ski area to me, Silverton Mtn, however, that’s actually aligning yourself with another brand. If that’s the case, this is much to do about nothing and a bunch of snowflakes who call other snowflakes who are in fact snowflakes themselves overreacting to a meaningless subject matter and overhyping it. I don’t buy TNF gear but I have soaked sleeping bags and some basecamp duffel bags from the 90s that is still use. For all of you snowflakes getting triggered over much to do about nothing with snowflakes getting triggered about much to do about nothing, it may be time to self reflect a bit.

 

[Rob5589]

I speed read it, but sounds like it was a formal “co branding” request, not just a request to have the company logo added to the jackets (which you could get done for cheaper by a 3rd party). If that’s the case, I can see why they might not accept the request. From what I’ve seen, TNF will co brand with Ski Patrol for certain ski areas. They do that with a local ski area to me, Silverton Mtn, however, that’s actually aligning yourself with another brand. If that’s the case, this is much to do about nothing and a bunch of snowflakes who call other snowflakes who are in fact snowflakes themselves overreacting to a meaningless subject matter and overhyping it. I don’t buy TNF gear but I have soaked sleeping bags and some basecamp duffel bags from the 90s that is still use. For all of you snowflakes getting triggered over much to do about nothing with snowflakes getting triggered about much to do about nothing, it may be time to self reflect a bit.

I read it fully, twice. My take; they are tiptoing around the fact that they did not want to be associated with big oil. At the end they go into a diatribe about clean energy, electric dependency, deteriorating planet due to fossil fuels, their increasing use of recycled materials, etc. TNF is free to do as they please, we are in America after all. But I'd be willing to bet their decision was based on the fact that big oil wanted a jacket with their logo on it.

 

[ODB]

I read it fully, twice. My take; they are tiptoing around the fact that they did not want to be associated with big oil. At the end they go into a diatribe about clean energy, electric dependency, deteriorating planet due to fossil fuels, their increasing use of recycled materials, etc. TNF is free to do as they please, we are in America after all. But I'd be willing to bet their decision was based on the fact that big oil wanted a jacket with their logo on it.

Yup.

From their comment: " These are practical business decisions made to protect the integrity of our brand. They are never made with the intent to pass judgement on others."


Scroll back up to the $650 T-Shirt. Since TNF accepted the Gucci co-brand, just what message were they trying to send? How did partnering with a brand known for ridiculously-priced glamour goods help the integrity of an outdoor brand that is concerned about waste, conservation, inequality (what are TNF and Gucci doing to make the $650 t-shirt more available to marginalized communities?), and getting us outdoors?

They said, it - partnering with Gucci protects the integrity of their brand, partnering with an industry responsible for the raw materials they use does not. Something to think about.

 

[Crghss]

TNF using carbon polymers to make clothing and gear is vastly different than burning carbon for energy.

Both deplete the resource, but only the latter contributes to climate change. And the company behind the energy logo wants us all to burn more carbon, not wear it.

Totally wrong. Innovex produces oil, they don’t burn oil. They would not care if you burn/wear/eat the oil. As long as you buy it.

TNF takes that oil and produces there product. You think when TNF takes oil to manufacturer the material for their products they don’t contribute to CC, really?

 

[Blacktailaddiction]

I like their backpacks, because they are actually functional and I use them for quick hunts and turkey hunts and for school. I also have have one of their rain jackets from Costco 60 bucks that is still completely water proof after 3 years and my favorite for skiing and rain wear. However their higher priced items no way. Backpack and rain jacket ran me 100 bucks together and are handy. So some aspects of TNF I like but others are iffy.

 

[Red Letters]

North Face made another political stand during the last administration, can’t remember the details

 

[FLAK]

I've never owned a North Face anything. And never will.

 

[Mt Al]

They said, it - partnering with Gucci protects the integrity of their brand, partnering with an industry responsible for the raw materials they use does not. Something to think about.

Great point. TNF also sponsors a bunch of climbers, expeditions, etc.. Check out Free Solo and Meru - both awesome films. What they don't show/talk about in Meru - because it isn't part of the story they want to tell/they're choice - is the massive amount of fuel used to fly cool mountain climbers across the planet, hire jeeps/land cruisers to drive them to base camp. They show the three guys hiking to the base of Meru, strolling up with day packs. They don't show yaks and locals hauling up literally tons of gear, fuel, chow, ropes made from petroleum, yaks and people crapping in the pristine wilderness, etc. Their choice, but they spout enviro-babble while at the same time promoting using what they complain about. The Dumb lick it all up, always will. Like the kayakers with petroleum based kayaks protesting against oil near Seattle years ago - to dumb to see the contradiction.

I have a sneaking suspicion that they may do away with overt ownership of their private jet in their private hanger.

 

[Mt Al]

I speed read it, but sounds like it was a formal “co branding” request, not just a request to have the company logo added to the jackets (which you could get done for cheaper by a 3rd party). If that’s the case, I can see why they might not accept the request. From what I’ve seen, TNF will co brand with Ski Patrol for certain ski areas. They do that with a local ski area to me, Silverton Mtn, however, that’s actually aligning yourself with another brand. If that’s the case, this is much to do about nothing and a bunch of snowflakes who call other snowflakes who are in fact snowflakes themselves overreacting to a meaningless subject matter and overhyping it. I don’t buy TNF gear but I have soaked sleeping bags and some basecamp duffel bags from the 90s that is still use. For all of you snowflakes getting triggered over much to do about nothing with snowflakes getting triggered about much to do about nothing, it may be time to self reflect a bit.

I hate to say it, but I do agree with snowflakes who call others snowflakes - I've done it myself, not proud.

But believing a prepared, carefully crafted press release, not seeing how they're dodging the fact that they got busted? It's call obfuscation and it works for Beleivers. Get real.

 

[ODB]

North Face made another political stand during the last administration, can’t remember the details

I believe that was Patagonia. they put something on the tag as i remember.

 

[Red Letters]

I believe that was Patagonia. they put something on the tag as i remember.

North Face said they were pulling their advertising from facebook because of the presidents Trump handling of the george floyd mess, looks like they got what they wanted

A North Face spokesman said that it had immediately halted paid advertising with Facebook until more stringent policies to block hateful and violent content are implemented.
“We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe.

 

[ODB]

North Face said they were pulling their advertising from facebook because of the presidents Trump handling of the george floyd mess, looks like they got what they wanted

Didn't remember that.

Looked up the Patagonia one - they printed "Vote The Assholes out" on the back of their tags during the election.

FUnny enough - here;s a quote from an article about it - "The survey found that 64% of voters in those western states view outdoor recreation companies such as Patagonia and REI favorably, compared to favorability scores of 36% for oil companies and 34% for coal companies."

Neither company could exist without the oil/extraction companies.

 

[5MilesBack]

I hate to say it, but I do agree with snowflakes who call others snowflakes - I've done it myself, not proud.

That's no different than all those racists calling everyone else racists, all for the perception only of pretending that they actually want to end racism by........promoting even more racism.

 

[HuntingIndian]

 

[Wrench]

Can you imagine the uproar on pint night this must be causing?!?

I've heard bha will try to work to offset the impact by installing new wind mills on some windy wilderness ridges and tap into the clean energy, that windmill can directly power the fart fan at 3 cattle feedlots. A 43 billion dollar study found that cooler cows fart less.

All of this is made up as Im not a brand snob, environmental nazi or destroyer, did once get duped into thinking bha was in my interest and have no feelings either way on tnf.

But i sure like to read how emotional people get in transition from shed season to dead season.

 

[Mtnboy]

Can you imagine the uproar on pint night this must be causing?!?

I've heard bha will try to work to offset the impact by installing new wind mills on some windy wilderness ridges and tap into the clean energy, that windmill can directly power the fart fan at 3 cattle feedlots. A 43 billion dollar study found that cooler cows fart less.

All of this is made up as Im not a brand snob, environmental nazi or destroyer, did once get duped into thinking bha was in my interest and have no feelings either way on tnf.

But i sure like to read how emotional people get in transition from shed season to dead season.

You seem to be the emotional one....

How did you all of a sudden make the jump to BHA?

Seriously, do you just sit in your Mom’s basement in your underwear, eating potato chips hoping for a chance to trash BHA online?

 

[ericacymcdonald]

If you look at the north face parent company VF corporation they also own Dickies, bulwark, Kodiak, and walls. All workwear companies. bulwark in particular is probably the number one flame resistant workwear company for oil and gas workers. I wonder when they are going to stop selling to the oil company

 

[Poser]

I suppose we could start back at the beginning and ask the question that nobody has yet asked:

What would an oil and gas company seek cobranding with TNF to begin with?

 

[gelton]

I posted this because I thought it was funny...North Face virtue signals and the oil industry calls them out for it....nothing to do with snowflakes it's just always funny to watch a virtue-signaling PR campaign backfire.

It is remarkable though watching corporations align themselves with leftist ideas on every social issue in existence even though it has always been the left who were supposedly anti big corporations and both of them soak it up so that they can bathe in the virtue, same with the NBA, MLB and NFL, and never forget Gillete and Toxic Masculinity, hillarious actually.