Poser
WKR
I posted this because I thought it was funny...North Face virtue signals and the oil industry calls them out for it....nothing to do with snowflakes it's just always funny to watch a virtue-signaling PR campaign backfire.
It is remarkable though watching corporations align themselves with leftist ideas on every social issue in existence even though it has always been the left who were supposedly anti big corporations and both of them soak it up so that they can bathe in the virtue, same with the NBA, MLB and NFL, and never forget Gillete and Toxic Masculinity, hillarious actually.
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Again, this was a request for a co-brand, not just an embroidery job. TNF didn’t deny a request to sell them jackets, the company could have bought 400 jackets and had them embroidered. This was a specific request for a co brand. I wonder if the initial request wasn’t just a plot for the gas company to bring attention to themselves and then the CEO of another company in the same industry jumped on the PR bandwagon with a crafted speech, a bunch of folks pile in on the “virtue signaling” bit and then the oil and gas industry just ran a successful PR campaign. TNF brand wasnt likley hardened in any way, and the OG industry for PR.
Much to do about nothing.