Kuiu sold?

[repins05]

Kuiu sold to conservation minded investor group? Do you think this will be good or bad......? Will kuiu go big box?

 

[Steve300xcw]

I bet we will find out soon enough

 

[Blacktocomm]

Looks like it is keeping the existing CEO and looking to expand in person/brick and mortar? Link to sales announcement

Not sure if the line about existing brick and mortar presence is opening more of their own stores, or getting into more retailers. Will be interesting to see.

 

[JDPAPA]

KUIU Ultralight Hunting Acquired by a Collective of Conservation-Minded Families | Cox Enterprises

This acquisition will bolster KUIU’s commitment to its customers, employees and innovation.

www.coxenterprises.com

 

[BasicUtahrd95]

Don’t know anything about Cox Enterprises, but it’s usually not a good thing when hunting focused brands get bought out by investment groups. They are there to turn a profit as quickly as possible. Usually by making a cheaper, more generic product that can be sold at volume to retailers.

 

[BasicUtahrd95]

I expect to see more high margin merch/lifestyle apparel and less technical hunting gear.

 

[UZY524]

Yeah, just announced yesterday Main Post sold KUIU to a group of conservation-obsessed families and businesses Cox Enterprises leading the pack. CEO Melissa Woolf's staying on, ops unchanged, privately held.

Good Long term focus means no slash and burn PE BS aligns perfect with KUIU's backcountry conservation vibe. More cash for innovation and wild places without selling out.

Bad Could get stuffy if the investors meddle on ethical designs or pricing, but early signs say nah.

Big box Nah, they're expanding their own stores already 5, more coming and ecomm partnerships not REI or Cabela's shelves. Keeps that direct to hunter edge you love. Overall, thumbs up for the brand.

 

[PredatoronthePrairie]

^Joined Sunday