Kuiu sold?

[Rolando]

^Joined Sunday

98% sure ChatGPT wrote that

 

[jmez]

Occam's razor. Yes they will change, yes they will be big box. Yes the CEO "staying on" will be gone in 2 years.

 

[SMOKYMTN]

Cox Enterprises Launches New Cox Outdoors Business Segment | Cox Enterprises

Cox Outdoors unites the company’s recent investments in outdoor-recreation businesses and expands its focus on conservation.

www.coxenterprises.com

 

[Alpine4x4]

He sounds like an insider but he’s right, likely the best outcome by miles. Kuiu was already owned by PE (Main Post) and they grew the Co. by making it more accessible, against Jason’s original wishes by making it for the average American, whitetail, waterfowl, etc. as long as they still make a core product for the western hunter and push innovation in materials I’ll be a buyer. Great transaction for all involved.

I was gonna say, this is just a sell to another PE, KUIU was already under PE control and it showed in the last couple years with the products they've been pushing out.

 

[SurfAMHuntPM]

FORLOH?

I made the mistake of checking out their instagram.

 

[chanson_roland]

FWIW I did some business with the Cox Enterprises folks when I lived in Atlanta. Not really a PE firm, they're a private family business (more like Mars, Cargill, Koch) that's diversifying beyond TV/Cable. Pretty straight shooters, and unlike a PE firm, not looking to flip businesses but own them long term.

That being said, I'm looking forward to the very interesting cross-selling with cable internet subscriptions and used trucks, since they own both Autotrader and Manheim....

 

[MT_Wyatt]

I was gonna say, this is just a sell to another PE, KUIU was already under PE control and it showed in the last couple years with the products they've been pushing out.

Very true. Seeing some of this with Sitka too (different ownership situation) and stone glacier (again different, but analogous).

With Sitka it’s been lifestyle blitz for years, now these “special edition” pieces, new good stuff with new features, but some inexplicable choices for materials in others. Trying 7 varieties of every product that sticks it seems.

SG suddenly everything is on sale, different catalogs, colors, huge expansion on skus but small development on “new” as well as a ton of black label products. For years their releases were at a distinct time (January).

All to say big money has consequences, some good, some bad. Hopefully this is a good change for KUIU.

 

[akhunter3]

Kuiu has been sliding downhill for awhile now, I imagine this will only increase that pace...

 

[gobblinglawyer]

Things were just way more simple when we all just threw on a set of Walls coveralls or a wool coat and hit the woods.

 

[MtnMuley]

Cox Enterprises is absolutely fine. I have zero issues with this and think it's a move in a positive direction.

 

[pacoalcracker]

No matter who bought them, there are going to be changes. period.

 

[SMOKYMTN]

Cox Enterprises is absolutely fine. I have zero issues with this and think it's a move in a positive direction.

Agreed, the right partnership has helped plenty of outdoor brands sustain long term success and sustainability. Obviously we all worry about profit-focused PE acquisitions that often come at the expense of the brand and it's reputation, but this doesn't sound like that. Or at least we hope. In a world of sellouts and/or complete collapses (BlackOvis), I applaud Kuiu's effort to partner with a company who has a common vision and purpose, and who can help Kuiu continue to provide quality gear for it's consumers.

 

[Yoder]

Maybe Dicks will buy them all out and they can be Dicks and Cox.

 

[glock233]

Don’t know anything about Cox Enterprises, but it’s usually not a good thing when hunting focused brands get bought out by investment groups. They are there to turn a profit as quickly as possible. Usually by making a cheaper, more generic product that can be sold at volume to retailers.

The Cox family owns Cox cable. Kuiu is screwed.

 

[BCDJR]

High-performance hunting gear and apparel brand KUIU Ultralight Hunting announces it has been acquired by an investor group comprising conservation-driven families and businesses, including Cox Enterprises.

Cox owns liberal newspaper the Atlanta Journal that’s where they made money. It’s a terrible paper that prints mostly NY Times and Washington Post articles. They are most like the folks who developed the marketing plan for Bud Lite disaster. I will not give Kuiu another cent knowing that Cox is going to cash the check.

 

[rogerdoger]

It has been mentioned above, but I will bring it up again. Cox may do good for the brand but his interest is not for the public or public access, only wants your money. He spent along time fighting Montana’s river/stream access laws. Support him and you will be supporting the downfall of our public land access. So many people got pissed when Blackovis cheated a handful of folks out of money, this guy is cheating the entire public. Props to PLWA for getting the job done and footing the bill to fight and win the 10 plus year court battle. I am done with Kuiu.

Privacy Policy 1 — Public Land Water Access Association

www.plwa.org

 

[bradmacmt]

https://www.courthousenews.com/12-year-fight-over-river-access-peters-out/

F- Kuiu if this is who they’re selling to. There should be consequences for Cox and his new acquisition, and he should hear it clearly from those of us in Montana (at the very least).

 

[Gutshotem]

It has been mentioned above, but I will bring it up again. Cox may do good for the brand but his interest is not for the public or public access, only wants your money. He spent along time fighting Montana’s river/stream access laws. Support him and you will be supporting the downfall of our public land access. So many people got pissed when Blackovis cheated a handful of folks out of money, this guy is cheating the entire public. Props to PLWA for getting the job done and footing the bill to fight and win the 10 plus year court battle. I am done with Kuiu.

Privacy Policy 1 — Public Land Water Access Association

www.plwa.org

Thank you for sharing this information

 

[jmez]

Will put the pint night crowd in a bad spot. Do I still sport the Vias and support the guy taking away access?

 

[IdahoElk]

I am positive the lifestyle gig will be a major part of these types of companies. I have seen middle-aged moms in Ketchum walking around in Kuiu shirts and black First Lite jackets adorn countless folks walking around town.

Seeing First lite in Ketchum is crazy, that's why I'm always wearing Kuiu.