I’ve showed this picture before, but there’s around 20 packs lined up here, of somthing like 40 total that we evaluated for well over a year.
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Every viable pack was procured and included (except for Exo). Multiples of Kifaru, Stone Glacier, Mystery Ranch, SO, HPG, etc. Most were eliminated very quickly due to design, carrying, failures, etc. Over 40 people (44 IIRC) we’re educated on pack use, fit, load carrying, design, etc. Only about 10% had any clue about manufactures or models- they were not gear nerds and were totally unbiased as to brands- they didn’t know the difference between a Kifaru and a Slumberjack.
After using them all for months, switching back and forth, eventually everyone was told to grab whatever pack they wanted with a loadout of 100lbs for use in mountainous terrain. It was almost unanimous- SG R3. I think only 4-5 rated something higher than the SG packs- and all of those were Kifaru. The packs were ranked in order- SG, Kifaru, Mystery Ranch, everyone else distant.
Most would have been happy with any of the three, and there’s quite a bit that went into each choice, but what was obvious was that almost all of the people that preferred Kifaru had very deep lumbar curvature and well developed glutes. Really as far as body shape and size that’s all that really stood out.
We did not have an Exo pack in that eval. Every person got a SG and Kifaru. Those packs have been, and continue to be used heavily with very little compliant. However, this year I have been using an Exo. So far it carries excellently, and the hip belt and shoulder straps may be the best of them all for me- locks in without being extremely tight, does not slip, and very rarely needto adjust them. The bag design is excellent for how I use them, and the lid doesn’t freaking flop and sag.
I say all this because most are seeing one or two packs, probably making a decision without being able to use them, being influenced by media/personalities, etc. I genuinely expected Kifaru to run away with that eval. But when used by a relatively large number of people that didn’t care about brand, or reputation, or anything else because a pack is just a piece of gear and they just want the one that hurts the least... It didn’t turn out that way.
While I may prefer SG (and starting to prefer Exo as well), I would happily carry and use a pack from SG, Kifaru, and MR, and potentially Exo. What the last few years has shown me is that when 90%+ of people say that only one of the top packs is good... they haven’t used the others.