Kifaru Enters the Hunting Apparel Space: Review by Howard Mee

They lost me with $300 pants and a dude with a nose ring pitching the hoodie.. Do the pants come with a TV in them? They chose high margins over appealing to their core audience. Like all the other clothing companies in the hunting space they have turned into a fashion show. Disappointing.

Listened to a podcast with their new clothing designer. Sounds like a nice person. I believe they will do well with the uninitiated.
 
They lost me with $300 pants and a dude with a nose ring pitching the hoodie.. Do the pants come with a TV in them? They chose high margins over appealing to their core audience. Like all the other clothing companies in the hunting space they have turned into a fashion show. Disappointing.

Listened to a podcast with their new clothing designer. Sounds like a nice person. I believe they will do well with the uninitiated.
100% agree. Seems to me it’s not the Kifaru of 5 Years ago and beyond.
 
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